Raquelle M. Zuzarte

We are storytelling beings – from the beginning of time, we have been defined by the myths, fables and tales that make us human. Today we are surrounded by an avalanche of stories from advertisers – from the recent bold moves by Nike to the enduring messages of empowerment from Dove. How can you leverage stories to grow your brand and ensure it has an authentic voice that resonates with customers? Learn the winning principles that link the truth behind your brand to a compelling narrative that is memorable and infectious -- and ultimately drives market share and sales.

Integrity is one of the most essential leadership traits. Companies with strong, ethical management teams enhance their ability to attract investors, customers and talented professionals. Can Integrity Leadership be learned or is it something fixed and innate to each leader based on consistency of their actions, values and outcomes? Discover the common traits of the greatest integrity leaders in business and how you can apply the same principles, habits and expectations as you build and nurture your leadership teams for success.

Empathy is defined us “ability to understand and share the feelings of another" and creativity is the "the use of the imagination or original ideas". Combining these two powerful skills set ignites significant benefits to an organization, including an empowered workforce, productivity, retention and business growth. But how do you increase empathy and creativity in a deadlines-driven and frenetic workplace? Hear best practices and the winning formula companies are using to tap into the creative energy of its teams, while taking the time to listen, empathize and learn from each other.

Many organizations like to think they have a positive and inspiring culture -- however, a deeper look reveals the same hamster wheel mindset with a focus on the status quo. What does it mean to feel a sense of belonging and are we too ambitious if we are seeking optimism in our place of work? Bringing together the best in organizational psychology, social science and the arts, we will explore how to re-ignite a sense of purpose in your organization where each individual feels their voice is heard, their diversity is embraced and their contributions are valued.