Michael Soon Lee MBA, CSP

Once you have attracted new customers to your business through a planned multicultural marketing campaign then what do you do with them? Hispanics, African Americans, Asians and Middle Easterners do not buy products and services in the same way as Caucasian customers. If you do not customize your products, services, sales presentation and more to meet the unique need of the fastest-growing consumer group in America - you are wasting your marketing dollars!

Some of the benefits you will receive from attending this program include:

* How people around the word differ in buying habits.
* How negotiation styles impact the purchase process.
* Properly meeting and greeting people from other cultures.
* Overcoming language barriers in selling.
* Learning what products minorities want.
* Learning what services minorities want.
* Building rapport with people from different cultures.
* What people want in a retailer.
* Overcoming price objections.
* Making your store attractive to specific groups.
* Attracting and keeping minority employees.

Target Audience
Specially designed for companies that sell to multicultural customers.

Program Format

* From a 60-minute keynote to 3-day workshop to consulting.
* Customized to meet the unique needs of your company and its customers.

We Americans tend to be rather poor negotiators compared to people in Mexico, China and the Middle East. We walk into stores and pay whatever is asked. In other countries they would never consider doing such a crazy thing! People from negotiating cultures never pay full price for anything. Learn the secrets of how to haggle efficiently and effectively to save yourself and your company tens of thousands of dollars.

Ask yourself if knowing the following would save your money:

* How to tell buyers your price is firm in a way they understand.
* Getting buyers to raise their price without saying a word.
* Finding out what is really the “bottom line”.
* How culture impacts the bargaining process.
* Why “win-win” can cost you big bucks.
* Practicing your negotiating skills without risk.
* Breaking impasses.
* Stopping “nibbling” on seemingly small items.
* How every part of the company is impacted by negotiating.
* Gaining leverage in bargaining.
* Staying emotionally uninvolved in the transaction.
* Dealing with ultimatums.
* Why some try to renegotiate contracts after they’ve been signed.
* Avoiding the three biggest mistakes in negotiating.
* Keeping buyers from reaching into your pocket

Target Audience

Uniquely designed for people who must negotiate with multicultural customers and suppliers.

Program Format

From a 60-minute keynote to a 6-hour interactive workshop to consulting. Customized to meet the unique needs of your company and its customers.

If you want to reach the nearly $2 trillion multicultural market in the United States you must develop a culturally-sensitive marketing campaign. When minorities are exposed to ads that are not designed for them that ad is virtually invisible to them. Learn how to market to Hispanics, African Americans, Asians and Middle Easterners in the most efficient and effective media. Stop wasting your money on ads that don’t work!

Some of the benefits you will receive from attending this program include:

* Why traditional marketing doesn’t work with minorities.
* How to determine exactly which cultures are in your market area.
* Determining whether to use in-language or English copy.
* Developing a community marketing plan.
* Using minority spokespersons and celebrities.
* Learning about culturally-specific media in your area.
* Avoiding cultural missteps and gaffes.
* Working with minority advertising agencies.
* Overcoming language challenges in marketing.

Target Audience
Specially designed for companies that sell to multicultural customers.

Program Format

* From a 60-minute keynote to 3-day workshop to consulting.
* Customized to meet the unique needs of your company and its customers.

Everyone knows that great customer service brings buyers back over and over saving the company money and time in marketing. However, the definition of what constitutes fabulous customer service is different when dealing with Hispanics, African Americans, Asians and Middle Easterners. You must customize your customer service to meet the unique need of the fastest-growing consumer group in America.

Some of the benefits you will receive from attending this program include:

* How minorities define good customer service.
* Benchmarking multicultural customer service.
* Training employees to provide service that is culturally-sensitive.
* Instantly connecting with multicultural customers.
* Conducting culturally-appropriate customer surveys.
* Encouraging complaints – the secret to excellent customer service.
* Properly handling complaints from minorities.
* Turning complaints into compliments.
* Why spending money on multicultural customer service yields huge returns.
* How demonstrating respect differs among cultures.
* Contacting customers on a regular basis.
* Making it easy for minorities to buy from you.
* Customer service that builds long-term relationships.

Target Audience
Specially designed for companies that sell to multicultural customers.

Program Format

* From a 60-minute keynote to 3-day workshop to consulting.
* Customized to meet the unique needs of your company and its customers.