Juan Bendana | Leadership Expert, Entrepreneur & Best-Selling Author of Confident By Choice

Juan Bendana

Leadership Expert, Entrepreneur & Best-Selling Author of Confident By Choice

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Juan Bendana
Biography

Juan Bendaña is a highly sought-after keynote speaker, best-selling author, entrepreneur, and the behind-the-scenes confidence coach to Olympians, Grammy Award-winning artists, actors, CEOs, and Fortune 100 leaders. For over a decade, he’s built custom leadership programs for world-class brands like Disney, Fidelity, American Express, Nationwide, Sony Pictures, and Zillow —helping their people lead with confidence and perform at the highest level. Juan Bendaña is the author of Confident By Choice, which has been featured in Harvard Business Review and Rolling Stone, and translated into more than four languages. Based on his research of over 250,000 leaders at institutions such as Oxford, Penn State and the University of Toronto, his science-backed framework helps leaders activate the confidence mindset to lead boldly, thrive through change, and reach their most daring goals. Often described as a walking shot of espresso, Juan combines high energy, humor, and practical tools to help individuals build unwavering confidence so they can show up as their best and unlock new levels of growth— both personally and professionally.
 

Juan Bendana
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Juan Bendana
Featured Keynote Programs

Grow Through Change
Uncertain Times Demand More Certain Leaders

People aren’t speaking up. They’re holding back, second-guessing, playing it safe—while everything around them demands boldness, clarity, and presence. In this keynote, Juan Bendana gives leaders the tools to break through hesitation and lead with unshakable confidence. Backed by research with over 250,000 leaders, Juan shares practical tools to navigate change that turn technological disruption into transformational momentum. With powerful stories, humor, and real-world strategies, this keynote powers performance, adaptability, and breakthrough leadership in this new era of A.I and exponential change. Ideal for leadership conferences, employee development days and teams navigating change.

Takeaways:
  * Show up with confidence in the era of technological disruption and uncertainty   
  * Reignite the motivation and mindset for growth and sustained performance
  * Learn actionable tools to boost engagement and move beyond ideas into action

The Confidence Cycle
The Secret to Everyday Engagement and Motivation

In a world where self-doubt and change are relentless, Juan Bendana helps teams turn uncertainty into an opportunity for personal and professional growth. Based on his ground breaking book Confident By Choice, this high-energy keynote equips audiences with the tools to build unshakable confidence, overcome imposter syndrome, and cultivate a growth mindset in the moments where it matters most. Through powerful stories, humor, and actionable takeaways, Juan inspires your people to break through mental barriers, reignite motivation for their work (and life!), and step into bold, aligned action. Perfect for organizations navigating change, craving momentum, and ready to unlock their next level of growth and sustainable performance.

Takeaways:
  * Develop the growth mindset for everyday confidence and courage   
  * Learn how to leverage their own psychology for higher engagement   
  * Take charge of how they authentically show up in the world
 

Make Confidence Your Competitive Advantage
High-Performance Mindset for Next Level Growth

In a world where expectations are rising and motivation is dropping, most leaders struggle to adapt to change and stay engaged with their goals. Unlocking the next level performance requires more than just ambition; it demands action. Confidence isn’t just a feel-good trait – it’s your organization’s ultimate competitive edge. With a track record of working with brands like Disney, American Express, and Zillow, Juan delivers an energizing keynote that empowers leaders to set clear and actionable goals, turning today’s barriers into tomorrow’s breakthroughs. Backed by his proven framework, audiences walk away ready to raise the bar, take aligned action, and achieve more than they thought possible. Ideal for sales kick-offs, annual meetings, and high-performance teams looking to achieve lasting results.

Takeaways:
   * Boldly adapt to a changing world with unwavering confidence
   * Identify the barriers to growth and set clear goals to move through them
   * Develop the mindset to deliver extraordinary results (even on the hard days)
 

Juan Bendana
Featured Book

Confident by Choice: The Three Small Decisions That Build Everyday Courageby Juan Bendana

Confident by Choice: The Three Small Decisions That Build Everyday Courage

by Juan Bendana

Build unshakable confidence, break through fear, and live an inspired life with a practical, research-backed framework that transforms small steps into big changes!

“This book flips the script on confidence. Confident by Choice is a call to stop waiting and start showing up, even when you’re not ready.”—Ben Nemtin, #1New York Times bestselling author of What Do You Want to Do Before You Die?

What if you could summon genuine confidence anytime you need it?

Being happier, building better relationships, overcoming fear: the missing link between you and everything you want to achieve is self-confidence. The problem? Confidence is hard to build, and even when we do, it often feels temporary and forced.

After years of research and working with over 250,000 individuals, Juan Bendaña uncovered the four myths about confidence that actually cause and reinforce self-doubt. Confidence is not linked to genetics, extraversion, insecurities, or competence.

To combat these myths, Juan Bendaña developed the Confidence Cycle, a repeatable flywheel that will help you gain and sustain confidence in every aspect of life through three key decisions:

Decision #1:
• Micro-Energy: Direct excitement toward the area of improvement.

Decision #2:
• Micro-Courage: Find the bravery to move through discomfort.

Decision #3:
• Micro-Action: Complete a small action.

RESULT: Micro-Proof & Boost of Confidence: Receive evidence that you are headed in the right direction, which gives you more confidence, thus continuing the cycle.

This actionable and hands-on guide will jumpstart your confidence and help you build lasting courage to be your best self and face life’s inevitable challenges.

Juan Bendana
Featured Reviews

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