Bob Gilbreath
International Branding Expert
Bob Gilbreath
Biography
After launching new products at Procter & Gamble and successfully selling his digital advertising agency, Bridge Worldwide, to WPP last year, Bob Gilbreath is the most recent hire at CincyTech, one of the region's largest venture investors and startup supporters. He also is the founder of the Minimum Viable Concept Test, a tool that brings a quantitative research model to digital consumer services. Bob is the author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning.
Bob leads consumer digital and marketing strategy at CincyTech, a public-private venture investment group in Cincinnati. Bob is the former Chief Strategy Officer at Possible Worldwide, one of the largest digital advertising agencies in the world with over 1,000 employees in 18 cities. Bob leads the Strategic Planning organization within the agency, working with companies such as Procter & Gamble, Samsung, AT&T, Lexus, Timberland, and Red Bull.
He is the author of The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning, which was released by McGraw-Hill in October 2009. His writing has been featured in Brandweek and Entrepreneur . He has spoken at Harvard Business School and Google , and has appeared on ABC News. Bob joined Bridge Worldwide after leading a dramatic turnaround of the Mr. Clean brand at Procter & Gamble, where he was recognized by Advertising Age as a Top 50 marketer.
Bob joined Bridge Worldwide after leading a dramatic turnaround of the Mr. Clean brand at Procter & Gamble, which included the launch of the Mr. Clean Magic Eraser. For this work he was recognized by Advertising Age as one of the Top 50 marketers of 2004. He received his MBA in marketing from the NYU/Stern School of Business and his BA in Economics from Duke University.
Bob Gilbreath
Featured Keynote Programs
“Marketing with Meaning”
—a view on where marketing is shifting, and the topic of his book, The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning
Marketing and Brand Strategy
After working for years building brands as a marketer at Procter & Gamble, Bob currently consults with companies such as Johnson & Johnson, Toyota, Timberland and Red Bull. In this presentation he shares the keys to success in brand building today and tomorrow, offering lessons he has learned and successfully practices in the field.
New Media (Digital/Mobile/Social)
As Chief Marketing Strategist at one of the largest digital advertising agencies in North America, Bob provides guidance on digital, mobile and social marketing strategy for companies such as Procter & Gamble, Samsung and Red Bull. His presentation focuses on getting organizations to strong Business Objectives and Customer Insights that offer the best routes to decide whether and how to apply new digital media. Bob was named one of the iMedia 25 top internet marketing leaders in 2010.
Cause and Sustainability Marketing
Bob is a frequent consultant for Fortune 500 companies that wish to improve their global impact and business results through sustainability and cause-related marketing, which is a key message in his book, The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning. He has given keynote addresses at events including the Cause Marketing Forum and the Sustainable Brands Conference.
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