Barbara Caplan

One of America's Foremost Authorities on the Food, Retail, Fashion, Housing and Personal Care Industries

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New York, New York, United States

Barbara Caplan
Biography

Barbara Caplan currently serves as a partner for Yankelovich Partners, Inc., a leading U.S. marketing research and consulting firm. A prominent expert on consumer trends, Ms. Caplan is one of America's foremost authorities on the food, retail, fashion, housing and personal care industries.

Ms. Caplan's primary responsibilities at the firm are focused on the Yankelovich MONITORAE. The Yankelovich MONITOR has served as the foremost source for tracking values, beliefs and lifestyles for 25 years, providing a predictable, scientific focus on the future. This analysis is utilized to help clients forecast trends and understand the implications for their marketing strategies. Barbara Caplan is also directly involved with client service at Yankelovich and plays an important role in the firm's presentations and other public engagements as well.

Employed with Yankelovich for more than 18 years, Barbara Caplan has worked closely with numerous companies, including General Mills, American Express, Meredith Corporation, Avon, American Association for Retired Persons (AARP), Sara Lee, and others. A recognized author and lecturer on consumer trends, Ms. Caplan has spoken before diverse client, industry and government groups and has published articles and essays in Marketing News and the Arthur Anderson Retail Letter.

Barbara Caplan earned a bachelor's degree in political science from Smith College and a master's degree in psychology from Columbia University and Sarah Lawrence College. Prior to joining Yankelovich, she taught child psychology at Pace University. Currently, Ms.Caplan resides in New York City with her husband.

Established in 1958, Yankelovich Partners, Inc., with corporate headquarters in Norwalk, CT and offices located in major cities throughout the United States, conducts custom and syndicated surveys around the world for consumer products and services as well as business-to-business markets.

Frequently Asked Questions

Quick answers to some of the most common questions about booking Barbara Caplan for your event.

How do I book Barbara Caplan for my event?

Booking Barbara Caplan with Premiere Speakers Bureau is a streamlined 4-step process:

Availability Check: Contact us with your event date and budget to verify if your desired speaker is available.
Hold Date: We place a temporary "hold" on the speaker's calendar while you finalize internal approval.
Contracting: We issue a contract outlining the fee, cancellation policy, and event expectations.
Logistics: Once signed, our event management team handles all travel booking, itinerary, and AV requirements.

Why should I partner with Premiere Speakers Bureau rather than contacting speakers directly?

Partnering with Premiere Speakers Bureau provides a comprehensive safety net for your event that direct booking cannot match. You get the same speaker for the same price, but with a dedicated team with over 30 years of event experience handling contracts, logistics, and are prepared for any emergency. We know what it takes to run an excellent event.

What makes Premiere Speakers Bureau unique compared to other agencies?

Premiere Speakers Bureau distinguishes itself by having over 30 years of experience while partnering with more than 35,000 events. PSB has also built a streamlined, fully online process that makes booking a speaker, handling travel and payments extremely easy for anyone looking to plan a speaker led event.

How does Premiere Speakers Bureau's 'Zero Cost Service' model work?

Premiere Speakers Bureau operates on a 'Zero Cost Service' model for event planners. Our services—including research, booking, and logistics—are always free to the client. The speaker covers our commission from their standard honorarium as payment for our role in marketing and managing their engagements.

How are speaker fees structured, and what is typically included?

A speaker's fee typically covers the keynote presentation, a pre-event planning call, and standard customization. Travel expenses are usually billed separately.

What are the standard policies for speaker travel and expenses?

Travel expenses are negotiated during contracting. We generally recommend a flat travel fee for simplicity, though we also offer line-by-line invoicing when preferred. PSB ensures these expenses adhere to professional standards, and our Event Portal allows for easy tracking and invoicing.