Andy Dean

From the rough and tumble world of high-end New York real estate to more diverse areas like TV shows, bottled water, business suits, and beauty pageants; Donald Trump has created one of the world's most renowned lifestyle brands- the "TRUMP" brand. How did one of the world's largest real estate developers extend his brand from high-end condominiums to daily household products? Andy Litinsky, an Executive at the Trump Organization and President of Donald Trump's media company, is the only former 'Apprentice' to be re-hired by Donald Trump. Working side-by-side with Mr. Trump over the past few years, Andy has been at the front and center of the expansion of the Trump brand. Andy worked directly with Donald Trump in business development on highly diverse projects: from a 60-story skyscraper in Dubai to the launch of "GoTrump.com" - an online travel company...to creating new media properties based on existing Trump assets. Andy currently leverages the Trump brand with extensions on television platforms and beyond. Learn the "Do's and Don'ts" of brand extension, the emergence and history of product placement, the importance of finding the right partner when extending a flagship brand...and more. Topics:

• Brand Extension - How far is too far? Are there places a brand should not venture into...or is there no such thing as overexposure for a brand?
• The History of Product Placement - What was the first 7-figure "in-show" product placement deal in TV history? Well, Donald Trump made that deal, and he has broken records selling in-content product placement on television ever since. Andy is currently at the forefront of this emerging trend in new media. What are the do's and don't of TV/media product placement? What mistakes have been made and should be avoided? What will the future of advertising look like on both 'old' and 'new' mediums?
• Entering a New Market with a New Product, Finding the Right Partner - When Donald Trump launches a new product in a new area, what does he look for in a partner? What should you not look for in a partner?
• The "Shifting Paradigm" and "Black Swan" Effects of Growing Your Brand - Moving an established brand into a completely new area will often be met with heavy criticism and that is why it is highly important to expect and overcome market cynicism by confronting criticism head-on and taking on a competitor by beating them at their own game.

What are President Trump’s top priorities?

The TV pundits and politicians can only guess what Trump might do next, but Andy Dean actually knows Donald Trump's thought process.  

After working directly for Donald Trump for 7 years in business and serving as Trump's TV surrogate throughout the 2016 Presidential campaign, Dean has the insight to know what the President will do next.

Dean traveled to every Primary and General Election Debate with Donald Trump, and Dean can discuss how Trump’s populist tendencies will set the agenda in Washington DC.

Topics include:
• The first 100 days and beyond – what to expect when people expect the unexpected.
• How conflicting power structures inside the White House are all a part of Donald Trump’s leadership style.
• The hysterical media and its effect on cementing Trump’s maverick status.