Abigail Posner

I shine a humanistic lens on data, business, and technology, bringing a fresh perspective to team building, corporate culture, product development, branding and marketing. My quest is to spark novel thinking and lead people to take action. As the Director of Google’s US Creative Works, I apply data-driven approach to brand marketing and communications for large, global advertisers. As a thought leader/speaker, I guide companies’ branding & marketing efforts; high performing team building; and new product development with a combination of data-led marketing and user-centric innovation expertise. As a podcaster, I dig deep and help people tell their unique stories and share their special sub-cultures.

From appearances before packed audiences at Lincoln Center and SXSW, to speaking in over 10 countries, I share my insights on culture, technology and leadership to audiences of thousands, and prove that my own expansive approach to life has infused my work with a creative and innovative edge. 

Today’s unprecedented speed of change is forcing companies to be dynamic like never before. Borrowing from the worlds of advertising, product development, technology, neuroscience and anthropology, I reveal how we can tap into our innate sense of creativity and yield a profound difference in our professional and personal lives. Borrowing from my Harvard background in social anthropology, as well as my years of business experience in creative advertising and Google, I provide a new, human-centric narrative and roadmap for how people and organizations can embrace a powerful approach to business innovation and growth.

For centuries, our workforce has been focused on specific roles and siloed divisions, but now the path to growth will come by inspiring every employee (from leader to individual contributor) with a new path to bring different, untapped sides of themselves to work, and ultimately become more curious, creative, innovative and action-oriented. My passion is to guide spark novel thinking and guide your organization to embrace a more creative and innovative approach.