Scott Stratten is the President of UnMarketing.
He has written five best-selling business books and was formerly a music industry marketer, National Sales Training Manager, and a College Professor. He ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption.
Sales, marketing and customer service has changed incredibly over the past few years and engagement is king. It’s not “if” you’re customers are talking online, it’s “how often” and “where”. This session walks the audience through the landscape of online engagement both today and what’s coming tomorrow. The audience will have a much clearer picture of what tools will suit their needs and which ones to ignore. From your front-line employees, to angry customers online, the people doing the talking for your brand is no longer through a press release.
Social media isn’t a fad or one or two sites, it’s the way your past, present and future customers interact. Are you there with them? It’s not enough to just show-up, you need to build your social currency within certain platforms online to capitalize in social media. This session walks the audience through industry specific examples of what’s gone wrong, whose doing it right, and most importantly, how they can start creating social currency right away.
Word of mouth is a wonderful thing, but if you’re behind the times on how the word is spread, you (and your company) will be left behind. This session talks about the new way things go viral as well as what makes them work so well. It goes above and beyond the old “forwarded email” and goes over capturing momentum within social media sites like Twitter, Facebook, YouTube and social bookmarking like Digg and Reddit. After creating online movies that have generated over 65 million views, as well as “homemade” style YouTube videos that get tens of thousands of views overnight, Scott walks the crowd through how he did it (including how he recently got www.Nooooooooooooooo.com to over 3 million visitors without spending a penny), what you have to avoid if you want to do it, and the keys to making it successful for you
We’re in the age of disruption. Today’s business climate is changing at an unprecedented rate. Every week, it seems there is a new strategy, social media site or technology that is a “must use” or a “game changer”. What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different. Trust, connection, consistency and service will always trump any new app to hit the market.
In this keynote, Scott will walk the audience through what is real and what are only smoke screens in the business world today. Audiences will walk away understanding the following:
The Millennial Myth: The younger generation may create new challenges for business, but not in the way people are saying.
Social Media Snake Oil: Why social media is a poor sales and marketing tool, what it’s really meant for, and how understanding this will actually lead to the best success for your company online.
The Digital Decision: Your market today is forming buying decisions well before coming to you. Marketing today means getting in front of them when they’re making these important choices.