Why Your Business Needs to Embrace Social Media: Interview with Scott Stratten

Is Social Media relevant?

No one can doubt that Social Media platforms have made an impact on the way society interacts. But can you convince decision makers to adapt and buy into Social Media as a viable marketing and communicating tool for business?

Social Media expert and president of UnMarketing, Scott Stratten, chatted with our own Brian Lord about the role Social Media has in business.

Check out the skype interview with Brian Lord to learn more about Scott Stratten, and the Relevance of Social Media in Business:

More about Scott Stratten:

Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.

Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he has been running his “UnAgency” for 8 years which has become the place companies like PepsiCo, Red Cross and Fidelity Investments come to when they need help guiding their way through the viral/social media and relationship marketing landscape. He now has over 80,000 people follow his daily rantings on Twitter and was voted one of the top influencers on the site with over 200 million users. It’s the only time he’s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.

His book “UnMarketing: Stop Marketing. Start Engaging” became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller, National Post, Amazon.com, Amazon.ca and Amazon UK best-seller. It was also just named one of the top business books of the year by 1-800-CEO READ and one of the top 10 books of 2010 by Under30CEO.com
His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject.

For information on how to book Scott Stratten for your next event, visit PremiereSpeakers.com/Scott_Stratten.

Scott Stratten: Author of "UN Marketing", social media expert

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