Rob Malcolm

Former President of Marketing for Diageo

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Rob Malcolm
Biography

Rob Malcolm is a speaker and lecturer at University of Pennsylvania's Wharton School of Business. Over the course of his career, he has gained experience through his extensive work with Procter & Gamble and Diageo PLC.

Malcolm got his start with Procter & Gamble, which provided a strong foundation in all disciplines of marketing and nurtured a keen sense of strategic discipline and analytical rigor, as he progressed through both marketing and general management assignments, working on more than 75 brands in more than 40 countries. Over the next 10 years, he led the marketing and brand management function globally for Diageo, the world's largest premium alcoholic beverages company as President of Marketing, Sales and Innovation, based first in London and then the US.

Following his tenure at P&G, Malcolm led the marketing and brand management function globally for Diageo, the world's largest premium alcoholic beverages company as President of Marketing, Sales and Innovation. During this first decade of Diageo's formation, growth accelerated significantly and Diageo established a very strong reputation as one of the premier marketing companies, winning many awards for its advertising, direct and digital marketing, design and innovation. At Diageo, Malcolm had oversight of more than 70 brands in 170+ countries with a marketing budget of more than $2.5 billion annually.

Since retiring from full time corporate work in 2008, Rob Malcolm has remained active in a range of business and marketing endeavors including sitting on the board of the AMA, the Advisory Boards of Just Marketing Inc., and Effective Brands, serving as an advisor to MDC Partners, Diageo and others, teaching marketing at the Wharton Business School, speaking at public and private corporate events and consulting.

*In partnership with P&G Alumni Network Speakers Bureau.

Rob Malcolm
Featured Keynote Programs

Building a high performance Marketing Organization

how to build and embed a world class, sustainable marketing capability discipline in your organization

Building Global Brands

Drawing on the successes of Procter and Gamble, Diageo and others – how to build successful global brands, taking into account both the “what” and “how” of successful brands and organizations.

The CMO of the Future

In the face of unprecedented change and challenges what do today’s CMO’s need to do to successfully lead their marketing performance and development of their marketing organizations.

Resource Allocation and Marketing ROI

Given all the choices about how to spend marketing dollars and the pressure on delivering ROI, how does the marketer develop a framework that increases the odds that they are spending their money on the highest value activities.

View More Featured Keynote Programs

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