Joe Pine

Expert on Experience Staging and Mass Customization

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$20,000

Travels From

Dellwood, Minnesota, United States

Joe Pine
Biography

B. Joseph Pine II is a leading authority on business innovation, customer experience, and economic value creation. He is the coauthor of the landmark bestseller The Experience Economy, which redefined how companies engage customers and create economic value. His latest book, The Transformation Economy: Guiding Customers to Achieve Their Aspirations (February 2026), introduces a bold new set of ideas for helping people become who they want to become — the ultimate competitive advantage for businesses in today’s evolving marketplace.

Pine speaks at and consults with leading companies around the world. He is a Lecturer in the Strategic Technology Leadership program at Northeastern University’s School of Business and cofounded both the World Experience Organization (WXO) and the European Centre for the Experience & Transformation Economies.

Since 1994 and in over 1000 presentations worldwide, he has been the leading voice on how businesses win in today’s economy by mass customizing, staging experiences, guiding transformation offerings, and creating value beyond goods and services.

Joe Pine
Featured Videos

Current: Keynotes on The Transformation Economy

Time 05:46

Joe Pine
Featured Keynote Programs

Thriving in the Experience Economy

Today, businesses compete globally for customers’ time, attention, and money. People crave meaningful social experiences, especially now after the coronacrisis, which has heightened our desire for connection over things. Experience is key — how you design, present, and stage offerings, and how you engage both customers and employees. With goods and services commoditized, memorable experiences are what truly stand out. Based on Pine’s bestselling The Experience Economy.

Competition Is All About Time

Most businesses don’t think deeply enough about our most precious human resource: time. In the Experience Economy, time is the true currency — valued more than goods or services. Today’s competitive edge lies in how customers and employees spend their time. Future success depends on creating experiences they see as time well spent—or even better, transformations that offer time well invested. Now’s the moment to decide: How will you design the time of those you serve and employ? Will it be compelling enough to shape a vibrant future? In this powerful talk, Joe Pine shares essential insights for turning today’s challenges into tomorrow’s opportunities.

Creating Employee Experiences

To stage compelling customer experiences, you must first create compelling experiences for your employees. Delivering greater value to customers starts with providing meaningful employment value — giving employees a reason to choose and stay with your company. Since employees generate your economic value, they need the tools and environment to design and stage personal, memorable, and engaging experiences—built on an employee experience that is just as rich. Drawing on The Experience Economy and newer thinking, Joe Pine shows how companies can turn employee experiences into a powerful competitive advantage.

From Marketing to Customering

There are no markets, only customers! Markets, as commonly conceived of in business, are a convenient fiction for companies that do not want to treat customers as the individuals they truly are. Simply put, all customers, whether consumers or businesses, are undeniably, unremittingly, unalterably unique. Joe Pine makes all this abundantly clear and then provides clear prescriptions for how companies can stop marketing and start customering.

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Joe Pine
Featured Book

The Transformation Economy: Guiding Customers to Achieve Their Aspirations

by Joe Pine

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.

A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.

Welcome to the Transformation Economy.

To truly compete in today's marketplace, enterprises must create transformative experiences that guide customers to achieve their aspirations, whether that's improving well-being, increasing prosperity, developing knowledge, or finding purpose. These aspirations speak to customers' greatest desires, their dreams for the future, and their conceptions of who they are and who they strive to be.

In this book, bestselling author B. Joseph Pine II builds on his iconic work on the Experience Economy to explain what this new shift means for companies looking to stand out and gain competitive advantage. Using examples from organizations across industries, including Noom, Symplany, Hydrafacial, London Business School, and Johnnie Walker Whisky, Pine provides practical, proven frameworks for organizations to design, create, and guide transformative offerings that help customers reach their greatest aspirations and flourish over the long term.

Frequently Asked Questions

Quick answers to some of the most common questions about booking Joe Pine for your event.

How do I book Joe Pine for my event?

Booking Joe Pine with Premiere Speakers Bureau is a streamlined 4-step process:

Availability Check: Contact us with your event date and budget to verify if your desired speaker is available.
Hold Date: We place a temporary "hold" on the speaker's calendar while you finalize internal approval.
Contracting: We issue a contract outlining the fee, cancellation policy, and event expectations.
Logistics: Once signed, our event management team handles all travel booking, itinerary, and AV requirements.

Why should I partner with Premiere Speakers Bureau rather than contacting speakers directly?

Partnering with Premiere Speakers Bureau provides a comprehensive safety net for your event that direct booking cannot match. You get the same speaker for the same price, but with a dedicated team with over 30 years of event experience handling contracts, logistics, and are prepared for any emergency. We know what it takes to run an excellent event.

What makes Premiere Speakers Bureau unique compared to other agencies?

Premiere Speakers Bureau distinguishes itself by having over 30 years of experience while partnering with more than 35,000 events. PSB has also built a streamlined, fully online process that makes booking a speaker, handling travel and payments extremely easy for anyone looking to plan a speaker led event.

How does Premiere Speakers Bureau's 'Zero Cost Service' model work?

Premiere Speakers Bureau operates on a 'Zero Cost Service' model for event planners. Our services—including research, booking, and logistics—are always free to the client. The speaker covers our commission from their standard honorarium as payment for our role in marketing and managing their engagements.

How are speaker fees structured, and what is typically included?

A speaker's fee typically covers the keynote presentation, a pre-event planning call, and standard customization. Travel expenses are usually billed separately.

What are the standard policies for speaker travel and expenses?

Travel expenses are negotiated during contracting. We generally recommend a flat travel fee for simplicity, though we also offer line-by-line invoicing when preferred. PSB ensures these expenses adhere to professional standards, and our Event Portal allows for easy tracking and invoicing.