Would You Do That To Your Mother? The “Make Mom Proud” Standard for How to Grow Your Business.
The most beloved companies are rooted in trust. In belief. In their humanity. And in a deliberate commitment to grow by aligning their values with how they do business. This is how they become part of people’s lives and continue to grow, no matter the competition or market conditions.
In this animated presentation, adapted from Jeanne’s 4th book of the same name, Would You Do that To Your Mother?, Jeanne provides us with the fast-track lift-off she has delivered virtually, and on stages around the world, inspiring audiences to grow their businesses by understanding, serving and honoring the human at the end of their decisions.
Jeanne Bliss helps companies and people become the best version of themselves. She guides them to define, build and live the behaviors and actions that will fuse customers to them, and ultimately create deep and memorable relationships. Creating these deeper relationships has been Jeanne's singular mission for over 35 years.
Often referred to as the "Godmother of Customer Experience," she is one of the foremost experts on customer-centric leadership. She pioneered the role of the Chief Customer Officer, holding the first-ever CCO role at Lands' End, Microsoft, Coldwell Banker, and Allstate Corporations. Reporting to each company's CEO, she moved the customer to the strategic agenda, redirecting priorities to create transformational changes to each brands' customer experience. She has driven the achievement of 95 percent loyalty rates, improving customer experiences across 50,000-person organizations.