Dianna Booher | Author of 45 books published in 23 countries & 16 languages; communications

Dianna Booher

Author of 45 books published in 23 countries & 16 languages; communications

Dianna Booher
Featured Keynote Programs

10 Communication Strategies Every Leader Needs to Know

With analogies and clips from classic movies, Dianna will provide ten guidelines for measuring your communication across functional lines and up and down the chain of command—both substance and style. These strategies will help you create trust and loyalty, increase credibility, and build stronger relationships with stakeholders. As a result of the session, you will walk away with guidelines for deciding what to communicate,… when to communicate,… and how to communicate strategic, routine, and sensitive messages.

Audiences will learn to—

—Apply a four-part model for thinking on your feet to structure clear, concise messages—whether responses to questions in meetings, hallway interactions, or extemporaneous presentations
—Assess your personal communication style to determine characteristics of personal credibility
—Identify guidelines for giving bad-news messages

Supplementary Materials to Reinforce Learning—
Books:
—The Voice of Authority: 10 Communication Strategies Every Leader Needs to Know (McGraw-Hill)
—Creating Personal Presence: Look, Talk, Think, and Act Like A Leader (Berrett-Koehler)
—Communicate With Confidence: How to Say It Right the First Time and Every Time, Revised and Expanded Edition (McGraw-Hill)

Communicate With Confidence®

Dianna will share practical techniques for improving the quality of business and personal communications. This presentation will make audiences aware of how poor communication confuses people, creates stress, and destroys relationships at work and at home. Audiences will leave with specific techniques for communicating clearly, concisely, and credibly.

Audiences will learn to—
—Think on their feet
—Organize ideas for greatest impact and clarity
—Frame the positive approach when delivering bad news
—Apologize without groveling or grit
—Verify assumptions
—Distinguish between statements, questions, and objections
—Build rapport with colleagues and customers
—Listen until they really hear
—Criticize without crippling
—Clarify direction and instructions to others

Supplementary Materials to Reinforce Learning:
Book: Communicate With Confidence: How to Say It Right the First Time and Every Time (Revised and Expanded Edition, McGraw-Hill)

Creating Executive Presence
Thinking on Your Feet in the C-Suite

How do you handle someone who continually upstages you in a formal presentation setting? How do you respond to someone citing statistics and data with which you’re unfamiliar? How do you react when your boss or client changes the course of your discussion in midstream? Adding “the finishing touches” will help you be yourself in front of a group of 3 or 300. You’ll learn to think on your feet, handle tough questions and situations, facilitate discussion among strong personalities, and build rapport with the group—whatever its size.

Audiences will learn to—

—Identify characteristics of executive presence
—Use a four-part model to think on your feet and build credibility during informal meetings and formal presentations
—Respond to 10 difficult question types with poise, credibility,
and authority
—Use gestures, space, and movement for highest impact
—Ensure that nonverbal communication supports rather than sabotages the message

Supplementary Materials to Reinforce Learning—
Books:
—Creating Personal Presence: Look, Talk, Think, and Act Like A Leader (Berrett-Koehler)
—Speak With Confidence: Powerful Presentations That Inform, Inspire, and Persuade (McGraw-Hill)

Email Matters®

Much communication nowadays is done by email or phone. Do you waste your own time and that of others with rambling and incomplete or unclear email or voice-mail messages that don’t accomplish what they should on the first attempt? If so, Dianna will provide tips and techniques to save you and your organization time on both the sending and receiving end of the communication!

Audiences will learn to—

—Use the MADE Format® for organizing messages quickly
—Improve clarity of their messages
—Identify the essentials of coworker or customer interactions and record them efficiently in the database so that ANYONE can understand what’s happened
—Select appropriate details and make them quickly and easily accessible
—Follow the rules of email and voice-mail etiquette to create the proper image

Supplementary Materials to Reinforce Learning—

Book:
—E-Writing: 21st-Century Tools for Effective Communication (Simon & Schuster / Pocket Books)

Listening Until You Really Hear

This session gives attendees an opportunity to sharpen their listening skills and techniques. With increased awareness and additional tips, they’ll improve job performance and build stronger relationships.

Audiences will learn to—

—Identify attitudes and habits that negatively affect message reception
—Gather information through probing questions
—Verify assumptions and accuracy
—Build rapport through attentive body language
—Interpret feelings that accompany facts
—Identify distortions and mental erasers
—Listen discriminately to persuasive appeals
—Focus on six essential elements of hearing instructions clearly

Supplementary Materials to Reinforce Learning—

Book:
Communicate With Confidence: How to Say It Right the First Time and Every Time, Revised and Expanded Edition (McGraw-Hill)

Strategic Writing™
Quick, Clear, Concise

People who stare at a blank page wondering how to begin an email, memo, or letter and who revise extensively cost money and create frustration for themselves and their bosses. Dianna will overview a five-step process for writing memos, letters, reports, and proposals. Audience members will reduce their writing time by 25-50 percent, improve clarity, write authoritatively and persuasively, organize details with impact, choose an appropriate style, and create an eye-appealing layout that grabs readers’ attention.

Audiences will learn to—

—Consider the audience for the proper angle and details
—Anticipate special reader reactions
—Organize ideas in the MADE Format®
—Draft quickly with idea wheels
—Edit for content, layout, clarity, conciseness, and style

Supplementary Materials to Reinforce Learning—

Books:
—E-Writing: 21PPstPP-Century Tools for Effective Communication (Simon & Schuster/Pocket Books)
—Good Grief, Good Grammar (Facts on File)
—Booher’s Rules of Business Grammar (McGraw-Hill)
—Successful Sales & Marketing Letters (eBook)

Selling Across Gender Lines

It’s only natural to sell your ideas, products or services to others in the style that seems most natural to you—natural, maybe, but ineffective. In this session, Dianna will cover 33 tips that will increase your success in selling to the opposite gender.

Audiences will learn to—

--Identify the most effective methods of prospecting for each gender
--Discover 13 differences in how to move through the actual presentation of your product or service to each gender
--Understand the four primary differences in closing the sale with males and females
--Learn the critical differences in the proper approach to maintaining relationships and building on-going loyalty and referral business from both male and female clients

Supplementary Materials to Reinforce Learning:

Books: Communicate With Confidence! (McGraw-Hill)

Resolving Conflict

Conflict can result from excellent work or poor work, from good intentions or misrepresented intentions, from appropriate or inappropriate behavior. When the inevitable conflict surfaces, you need to know how to identify and deal with it so that it doesn’t drain your energy and sabotage your effectiveness. What positive choices do you have in dealing with conflict? How do you give and accept negative feedback so that it’s useful? How do you say “no” firmly and tactfully? How do you deal with difficult personalities? This session will provide both insights and techniques.

Audiences will learn to—

--Identify four choices they have in dealing with conflict positively
--Apply fifteen guidelines for giving and accepting negative feedback so that it’s usable
--Say “no” firmly, yet tactfully
--Identify most appropriate phrasing of conflict statements
--Deal with difficult personalities
--Apologize in such a way so as to maintain relationships

Supplementary Materials to Reinforce Learning:
Books: Communicate With Confidence! (McGraw-Hill)

Persuasive Sales Presentations

How do you respond to someone citing statistics and data with which you're unfamiliar? How do you react when your client changes the course of your presentation and discussion in midstream? Adding “the finishing touches” will help you be yourself in front of a group of clients, no matter its size—whether 2 or 200. You'll learn to think on your feet, handle tough questions and situations, and build rapport with your clients.

Participants will learn to—
--Identify characteristics of executive presence that every sales professional should exhibit when calling on senior decision makers
--Use a four-part model to think on your feet and build credibility during informal sales meetings and formal presentations
--Respond to 10 difficult question types with answers that build rapport, increase authority, and improve retention
--Use gestures, space, and movement for highest impact
--Ensure that nonverbal communication supports rather than sabotages the message

Supplementary Books to Reinforce Learning:
Speak With Confidence! (McGraw-Hill)
The Voice of Authority: 10 Communication Strategies Every Leader Needs to Know (McGraw-Hill)

Persuasive Proposals That Win Big Contracts
Nine Common Mistakes That May Cost You Mega-Money

Feeling like David against Goliath when competing against industry giants? This session will pinpoint nine common proposal mistakes and identify the subtle messages that decision makers “read between the lines” when deciding who wins the work.

Never write a proposal unless the payoff promises to be sure and significant. But how do you do that? This session focuses on strategies to differentiate your product or service, avoid common proposal mistakes, and write executive summaries that sizzle—and avoid those that fizzle.

Audiences will learn to—

--Identify and avoid nine common proposal mistakes
--Write executive summaries that sizzle
--Develop a strategy to differentiate themselves from competitors
--Identify key elements of winning proposals

Supplementary Materials to Reinforce Learning:
Book: From Contact to Contract: 496 Proven Sales Tips to Generate More Leads, Close More Deals, Exceed Your Goals, and Make More Money (Kaplan Publishing)

Get a Life Without Sacrificing Your Career

Are you pedaling as fast as you can to stay up with the ever-increasing workload? Do you feel pulled in several directions? Is stress from work spilling over to your home life? And what about all the nice-to-do’s that you never find time for at all? Dianna will present some practical ideas and pure inspiration for aligning your time with your values.

Audiences will learn to—

--Change the way they think about time
--Align their time and activities with their values
--Assume responsibility for their own time
--Determine the long-term payoff
--Set the pace according to the purpose
--Become more selective about their intake
--Evaluate minutes in monetary standards—and know when to cash in

Supplementary Materials to Reinforce Learning:
Book: Get a Life Without Sacrificing Your Career (McGraw-Hill)

Your Signature Life®

What if we all lived our daily lives in such a way that we would be proud to add our signature to it at the end of the day—just as the artist, novelist, or clothing designer signs a finished piece of work? You are the designer of your life—architect of your work life, writer of your life’s story, the creator of your character.

With all the family, personal, and business responsibilities and opportunities tugging at your sleeve, do you sometimes have difficulty focusing on purpose? If so, you’ll find help as Dianna shares principles for identifying your personal mission and setting a specific plan to reach your potential.

As you work on creating this masterpiece called your life, you’ll want to be able to say you’ve done your personal best so that you can sign your name to what you have lived. Audiences will be challenged to map out a plan for life-long learning and growth.

Audiences will learn to—
--Define success in their own terms
--Identify six ways to verify their calling in their job
--Assess their skills and identify key strengths
--Set specific, positive goals
--Develop discipline to meet these goals
--Align their time and activities with their values
--Set the pace according to the purpose
--Communicate to “present” themselves well
--Take risks that pay off
--Identify what it takes to build relationships that last
as long as the classic novel

Supplementary Materials to Reinforce Learning:
Book: Your Signature Life (Tyndale House)

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