Cam Marston Speech Topics

The Re-Architecting of Business: Spotlight on Financial Services
The Bureau of Labor Statistics predicts that the job category of Financial Managers will have significant growth between today and 2026. At the same time, predictions for that job suggest that much of the job’s daily tedium will be given over to machine intelligence, big data, robotics and...
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Five Generations In The Workplace
For the first time in history, five distinct generations — Matures, Boomers, Xers, Millennials, and iGen— are employed side by side in the workplace. With differing values and seemingly incompatible views on leadership, these generations have stirred up unprecedented conflict in the business...
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Selling Across the Generations
The first rule of selling remains steadfast: Know your customer. With five distinct generations playing active roles in the buying decisions of companies worldwide, that tenet is increasingly difficult to fulfill. It is no longer enough to be personable and knowledgeable about your product....
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Recruiting and Retention
We hear it all the time: “Our people are our greatest asset.” But finding good talent is hard to find and even harder to keep. How do you build your people assets? What do today’s employees want? In today’s multigenerational workforce, Millennials want meaning and freedom, Generation X wants...
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The Gen-Savvy Financial Advisor
For decades, financial services professionals have focused on demographic groups that are now moving into and past retirement. The Matures (born 1945 and prior) and the Baby Boomers (born 1946 – 1964) are the generations that the financial services industry grew up with and their client...
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Leadership in a Distracted World
Our world today is loud, cluttered, and busy. There are countless attempts made each day to get our attention and distract us from our goals. What must leaders do to gain the attention and respect of those around us? What must leaders do to maintain their own focus and their team’s focus. Learn...
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Workplace Culture: A Strategic Differentiator
A strong workplace culture is a recruiting tool. It’s a retention tool. It’s a motivator for employees to come to work every day and feed off the culture and then contribute back to it. Strong workplace cultures foster higher performing teams. They reflect the purpose of the business whether it...
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