Bruce Turkel
Featured Book

All About Themby Bruce Turkel

All About Them

by Bruce Turkel

7 Steps to Building Brand Value

Learn seven simple steps to building, maintaining, and communicating a great brand. Bruce Turkel provides entertaining anecdotes and real world examples to illustrate the finer points of brand building. Add significant value to your products by making your products more valuable to your customers.

The Care and Feeding of Creativity

Managing creative people can be a challenge. How do you establish a professional atmosphere that's productive AND inspiring? Bruce has supervised award-winning creative teams for 20 years. He shares practical and engaging tips that will help you manage and nurture your creative staff.

Presentation Skills

Creating a great product or great advertising campaign is only half the battle. As Bruce says, "It don't mean a thing if you don't sell a thing." His 7 Steps to Building Brand Value provide solid advice for overcoming nervousness, organizing your thoughts and presenting yourself and your work in a dynamic, compelling way.

Defining Your Brand Essence

BMW defines its brand essence with four words. Nike, GE and Wal-Mart use three. Barack Obama sold the most powerful product in the world with two: “Hope” and “Change.” In this multi-media speech, Bruce Turkel shows you how to reduce your brand message to its most practical, actionable, and compelling essence.

Bruce Turkel
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