Thank you for coming to Boca and being with us! Bonin, thank you for your amazing, powerful speech!!! You are a rock star to our industry and it is such a privilege having you on our program and for so many attendees to meet you, see you again and get to spend time with you. You made our event a great success!
Bonin Bough
Marketing Expert, Former Chief Media and eCommerce Officer at Mondelez International
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Bonin Bough
Biography
Bonin Bough is co-founder and Chief Strategy Officer at Group Black, and co-founder of Lockstep Ventures. His work aims to dramatically transform the face of investment and media ownership through his commitment to diversity and inclusion.
As one of the youngest-c-suite executives at a Fortune 50 Company, he has worked for billion-dollar CPG brands including Mondelez and PepsiCo before starting Bonin Ventures – a growth accelerator that helps businesses of all shapes and sizes achieve revenue growth faster than they ever believed possible. Most recently Bough was Chief Growth Officer of Triller – where he remains an advisor.
Bonin has been responsible for some of the most successful organization transformations, and the rapid growth of some of the world’s most-loved billion-dollar brands including Oreo, Cadbury’s, Pepsi, Gatorade, and Frito-Lay. As the Chief Growth Officer of SheaMoisture, he helped grow the business by close to 50% in 12 months leading to the company being acquired by Unilever for close to $1 billion dollars.
During his time as Chief Media Officer at Mondelez International, Bonin managed over $3 Billion dollars in media spend, making him the seventh largest media buyer in the world. Highlights from his tenure include shifting the organization from just 3% to over 32% digital spending – adding $2 Billion in top-line net revenue and $300m in bottom-line savings. He helped brands like Sour Patch Kids become the fastest-growing candy brand in the world. When he added eCommerce to his role, he grew online sales from $65m – $265m in the 18 months that he ran it. Before that he led digital globally for PepsiCo and built two global digital agencies prior to that one for IPG
Found consistently at the forefront of thinking and execution in innovation, Bonin is recognized as one of business’s hottest rising stars and one of the industry's top mobile marketers. He has been inducted into the Advertising Hall of Achievement. He can also be found in lists such as Fortune’s “40 under 40”, Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100, and The Internationalist’s Internationalists of the Year. He is also an author and a CNBC television host.
Bonin Bough
Featured Videos
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Bonin Bough
Featured Keynote Programs
Driving Innovation Across Your Organization by Transforming Employee Mindset and Company Culture
How Bonin Bough Unlocked Growth for Brands Like Oreo, Cadbury's and Pepsi
Bonin Bough left a c-suite job working for billion-dollar CPG brands to start a growth accelerator. Why? Because he wanted to help businesses, of all shapes and sizes, achieve more than they ever believed possible!
This presentation will show you how growth is the only thing that matters in business in the 21st Century. Whether you are an employee at a start-up, or working for a global brand, Bonin will show you tried-and-tested models that will allow you to shift the time-frame for your company’s growth trajectory.
Learn how to drive innovation across your organization from someone who did it at the largest companies in the world. Bonin will share how he took brands like Oreo, Cadbury’s, Pepsi and Gatorade and helped them to drive strategic initiatives and develop leading-edge marketing campaigns. He will share how this groundwork eventually resulted in him taking Mondelez International’s e-commerce business from $65MM to 265MM in the 18 months that he ran it.
You’ll learn how break-through communications, combined with customer data, is set to create an entirely new and direct relationship with the consumer. Bonin will share the real-life story of how he leveraged this methodology to grow Sundial Brands (Shea Moisture) from $250-350m before they were acquired by Unilever for close to $1 Billion. He will also share how he is now working with a portfolio of companies who are developing the technologies and platforms that will help your organisation to unlock this type of success in the future.
Most importantly, Bonin will show you how you can realize your full-potential, utilize your strengths, and use your success to ultimately to catapult your career.
Monster in a Box Workshop
Bonin Bough has had a career during which he has constantly been challenged to create disruption within the marketplace. He was responsible for transforming some of the largest global brands from Pepsi to Gatorade; Wheat Thins to Oreo; and Trident to Cadburys.
Join Bonin for the ‘Monster in a Box’ Workshop and discover how to transform your business. He will provide you with the latest trends in media, marketing and messaging and then show you how you can bring these to life.
Find out how he was able to take a 100 year old brand and make it culturally relevant again. Discover how to build muscle memory for an entire organization to communicate effectively through social, and in real time. Ultimately, learn first-hand what it actually takes to create real growth by thinking beyond what you ever thought was possible!
Bending the Curve
Tools to Unlock Organizational Growth
Growth is the only thing that matters in business in the 21st Century. Whether you are an employee at a start-up, or working for a global brand, Bonin will show you tried-and-tested models that will allow you to shift the time-frame for your company’s growth trajectory. Learn how to drive innovation across your organization from someone who did it at the largest companies in the world. Bonin will share how he took brands like Oreo, Cadbury's, Pepsi and Gatorade and helped them to drive strategic initiatives and develop leading-edge marketing campaigns. He will share how this groundwork eventually resulted in him taking Mondelez International’s e-commerce business from $65MM to 265MM in the 18 months that he ran it. You’ll learn how break-through communications, combined with customer data, is set to create an entirely new and direct relationship with the consumer. Bonin will share the real-life story of how he leveraged this methodology to grow Sundial Brands (Shea Moisture) from $250-350m before they were acquired by Unilever for close to $1 Billion. He will also share how he is now working with a portfolio of companies who are developing the technologies and platforms that will help your organization to unlock this type of success in the future. Most importantly Bonin will show you how you can realize your full-potential, utilize your strengths, and use your success to ultimately to catapult your career.
Hackonomy
How do you create value by breaking things? In this hour-long* keynote presentation I take your audience on a journey to discover how they can hack their business, their way of doing things, and ultimately themselves. Most think that the word “hacker” sounds negative, but not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, technology, startups and culture all over the world. Hackers can create immense value by breaking things, whether it’s breaking from tradition, process, or simply “the way we’ve always done things.” A new hacking economy – or “hackonomy” – is spreading quickly across industries, from software to hardware, aviation to space exploration. Hacking is even changing less obvious parts of human life, like dating. And, of course, the hackonomy has a huge impact on marketing.
* 20 min & 45 min versions are also available
Bonin Bough
Featured Book
Txt Me (646) 759-1837: Your Phone Has Changed Your Life. Let's Talk About It
by Bonin Bough
What's bigger than the internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand.
Mobile devices have become staples of daily life, and our nonstop use of them has changed society . . . forever.
In Txt Me, B. Bonin Bough, one of the world's leaders in digital marketing, explores the exciting impact and future implications of mobile devices and digital communication on individuals, companies, and society.
Including insights from the minds behind Coca-Cola, Conde Nast, NASCAR, and Twitter, Bough breaks down the often counterintuitive ways mobile devices and digital data are reshaping the way we experience, consume, and think, including:
Why consumers now have more control of their shopping and spending
How mobile phones have actually "rescued" language
Why parents—not kids—should put down their phones
How our relationship with politicians has evolved—and improved
Why cell phones have improved our interaction with our surroundings—not hindered it
How mobile devices are enabling us to better monitor, and enhance, our personal health
Txt Me is a fascinating, funny, entertaining exploration of how our mobile society is changing the way we are behaving, reacting, thinking, learning, parenting, dating, having sex, eating, worshiping, exercising, and buying. It will challenge, surprise, provoke, and inspire you.
Yes, the number on the cover is real. Text B. Bonin Bough at (646-759-1837) with your answers to any of the questions called out throughout the book. He will text back with his thoughts. Just remember to include the hashtag of the question you’re answering in each text!
Participating in the Txt Me experience may unlock exclusive deals and special offers. As your contribution is most important, please keep in mind that standard carrier rates regarding SMS or data may apply, and you can opt out whenever you wish by texting “Stop.”
Mobile devices have become staples of daily life, and our nonstop use of them has changed society . . . forever.
In Txt Me, B. Bonin Bough, one of the world's leaders in digital marketing, explores the exciting impact and future implications of mobile devices and digital communication on individuals, companies, and society.
Including insights from the minds behind Coca-Cola, Conde Nast, NASCAR, and Twitter, Bough breaks down the often counterintuitive ways mobile devices and digital data are reshaping the way we experience, consume, and think, including:
Why consumers now have more control of their shopping and spending
How mobile phones have actually "rescued" language
Why parents—not kids—should put down their phones
How our relationship with politicians has evolved—and improved
Why cell phones have improved our interaction with our surroundings—not hindered it
How mobile devices are enabling us to better monitor, and enhance, our personal health
Txt Me is a fascinating, funny, entertaining exploration of how our mobile society is changing the way we are behaving, reacting, thinking, learning, parenting, dating, having sex, eating, worshiping, exercising, and buying. It will challenge, surprise, provoke, and inspire you.
Yes, the number on the cover is real. Text B. Bonin Bough at (646-759-1837) with your answers to any of the questions called out throughout the book. He will text back with his thoughts. Just remember to include the hashtag of the question you’re answering in each text!
Participating in the Txt Me experience may unlock exclusive deals and special offers. As your contribution is most important, please keep in mind that standard carrier rates regarding SMS or data may apply, and you can opt out whenever you wish by texting “Stop.”
Bonin Bough
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