Bert manages to balance the need for a polished and serious business speaker, with one that can share with audiences his admirable brand of success, all while conveying his genuine personal optimism. Hands- and minds-above, Bert was a standout for this conference.
Bert Jacobs
Co-Founder and Chief Executive Optimist of "Life is Good"
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Bert Jacobs
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Bert Jacobs
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Optimism Can Take You Anywhere
Bert Jacobs is co-founder and Chief Executive Optimist of The Life is good Company. A privately held business based in Boston, MA, Life is good® spreads positive vibes through its colorful collection of apparel and accessories and through its social mission to help kids overcome poverty, violence and illness. Bert combines innovative business lessons, humor, and inspired story-telling to weave the compelling story of how he and his brother John, with a combined sum of just $78 in the bank, launched a business that now sells products in over 4,500 retailers nationwide.
Life is good attracts a rapidly growing community of optimists, including over 1.2 followers on Facebook, by forging meaningful, emotional connections. Fusing the interests of children facing life-threatening challenges with the interests of its business at every touch-point, Life is good also presents a powerful and inspiring model for seamlessly integrating a for-profit and a non-profit.
Bert's innovative lessons on branding, leadership and corporate social responsibility apply to organizations of all sizes, and his inspiring story will help you see how optimism can truly take you anywhere.
What For-Profits can Learn from Nonprofits
The smartest capitalists of today and in the future will integrate social work into their businesses–their customers demand it. Doing so draws out a deeper purpose in corporate work and strengthens organizations. Bert explains the benefits of philanthropizing for-profit organizations and guides audiences through the process: from integrating charity into the sales process, to marketing the message, to cultivating a genuine culture of social good in the workplace. Bert has lived and breathed “giving” at every stage of Life is Good’s growth, making his ideas and experiences relevant to audiences of any size.
Harnessing the Power of Optimism to Innovate and Thrive in Times of Change
Now more than ever, business leaders foresee significant change ahead for their companies. 71% of CEO’s expect the next 3 years to be more critical for their industry than the last 50 years combined. Jacobs’s presentation helps companies harness the power of optimism by creating a “yes, and” culture focused on seeing opportunities and building a brand that will stand the test of time.
Co-Create
The Secret to Building (and Keeping) Your Audience
Life is Good’s core message of optimism and resilience was inspired largely by its customers who, over the years, have shared hundreds of personal stories about how optimism has helped them in times of great adversity. As a result, the positive lifestyle brand has gathered a passionately loyal customer base–after all, they helped build it. From the company’s inception–starting with Jake, the smiley-faced Life is Good mascot–the Jacobs brothers have incorporated community feedback into the creation of their brand, and still continue to do so today. In this presentation, Jacobs shares lessons on co-creating with your community to build loyalty, relevance, and a deeply personal connection with your audience.