Deion Sanders

Pro Football Hall of Famer, Two-Time Super Bowl Champion and Coach

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Deion Sanders
Biography

Deion “Prime Time" Sanders is “Coach Prime,” the head football coach at the University of Colorado.

From 2020-2022, as head coach, Sanders led Jackson State University to back-to-back SWAC Championships and won back-to-back SWAC Coach of the Year honors. During his time at JSU, the Tigers had a 27-6 record, including a perfect regular season in 2022. In 2021, he was named the Eddie Robinson Coach of the Year.

Sanders is a member of the Pro Football Hall of Fame, a two-time Super Bowl champion and eight-time Pro Bowler . He played 14 years in the NFL for the Atlanta Falcons, San Francisco 49ers, Dallas Cowboys, Washington Commanders and Baltimore Ravens. He is the only person in professional sports history to play in the World Series and the Super Bowl.

Since retiring from professional sports, Sanders became an analyst for CBS SPORTS, and NFL NETWORK, and now offers his insights and opinions on the Pro Football Football Show on BARSTOOL SPORTS. He has produced and/or appeared in a variety of television shows, including TINY HOUSE NATION, GRANDFATHERED, MOESHA, RUNNING WILD WITH BEAR GRYLLS, LIP SYNC BATTLE, THE LEAGUE, 30 FOR 30: DEION'S DOUBLE PLAY, DEION'S FAMILY PLAYBOOK, and, most recently, COACH PRIME, a docuseries on Prime Video which follows Sanders and his college football journey.

Deion Sanders
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Current: Dreams don't happen overnight.

Time 10:57

Frequently Asked Questions

Quick answers to some of the most common questions about booking Deion Sanders for your event.

How do I book Deion Sanders for my event?

Booking Deion Sanders with Premiere Speakers Bureau is a streamlined 4-step process:

Availability Check: Contact us with your event date and budget to verify if your desired speaker is available.
Hold Date: We place a temporary "hold" on the speaker's calendar while you finalize internal approval.
Contracting: We issue a contract outlining the fee, cancellation policy, and event expectations.
Logistics: Once signed, our event management team handles all travel booking, itinerary, and AV requirements.

Why should I partner with Premiere Speakers Bureau rather than contacting speakers directly?

Partnering with Premiere Speakers Bureau provides a comprehensive safety net for your event that direct booking cannot match. You get the same speaker for the same price, but with a dedicated team with over 30 years of event experience handling contracts, logistics, and are prepared for any emergency. We know what it takes to run an excellent event.

What makes Premiere Speakers Bureau unique compared to other agencies?

Premiere Speakers Bureau distinguishes itself by having over 30 years of experience while partnering with more than 35,000 events. PSB has also built a streamlined, fully online process that makes booking a speaker, handling travel and payments extremely easy for anyone looking to plan a speaker led event.

How does Premiere Speakers Bureau's 'Zero Cost Service' model work?

Premiere Speakers Bureau operates on a 'Zero Cost Service' model for event planners. Our services—including research, booking, and logistics—are always free to the client. The speaker covers our commission from their standard honorarium as payment for our role in marketing and managing their engagements.

How are speaker fees structured, and what is typically included?

A speaker's fee typically covers the keynote presentation, a pre-event planning call, and standard customization. Travel expenses are usually billed separately.

What are the standard policies for speaker travel and expenses?

Travel expenses are negotiated during contracting. We generally recommend a flat travel fee for simplicity, though we also offer line-by-line invoicing when preferred. PSB ensures these expenses adhere to professional standards, and our Event Portal allows for easy tracking and invoicing.