Shed Simove

Following a degree in Experimental Psychology at Balliol College, Oxford, and two years working in Disney World, Florida (as a Sixteenth Century Gentleman), Shed worked in TV Production, heading up programmes including 'The Big Breakfast', 'Space Cadets', and 'Big Brother'. Shed soon became known industry-wide for making innovative, ground-breaking television shows. In 2003, Shed was appointed Commissioning Editor of the U.K.'s biggest reality show, 'Big Brother' and throughout his TV career was also involved in discovering and launching many stars including Kelly Brook, Tess Daly and Russell Brand.

As well as a successful career in television production, Shed has forged a highly innovative merchandising empire - creating conceptual gifts, executive toys, best-selling adult sweets, books, greetings cards, and even his own currency. To date, Shed has sold over one and a half million novelty gifts worldwide and has won 'Gift Of The Year' twice, once for a range of birthday candles that spell "You're Old", and more recently for the "Sound Machine" sound effects box. His world-famous book, 'What Every Man Thinks About Apart From Sex' became an international bestseller despite consisting of two hundred completely blank pages. It reached number 44 on the Amazon chart and has been translated in numerous languages, including Spanish, Dutch, Croatian and Mongolian.