Scott Wozniak News & Updates
Recent Updates
February 19, 2025
What milkshakes can tell you about your customers
Business Report magazine
Feb 19, 2025
As you are designing your Customer Insight system, I’d recommend you check out the work done by Clayton Christensen and his team around...
August 02, 2024
Caring and customer insights
Business Report magazine
Aug 2, 2024
True customer insight doesn’t emerge automatically as you go about your business, not even if you have a lot of interactions with your...
February 09, 2024
Business is a competitive game
Business Report magazine
Feb 9, 2024
I love the idea of the Customer Experience Engine. But an engine is not the only useful metaphor for thinking about how to upgrade your...
December 23, 2023
The right seeds for a business to succeed
Business Report magazine.
Dec 23, 2023
I talk a lot about how building a business is like building an engine. I even wrote a book on it! But an engine is not the only useful...
