Scott Rasmussen | Public Opinion Pollster, Author, Co-Founder of ESPN & Rasmussen Reports, Political Analyst

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Scott Rasmussen

Public Opinion Pollster, Author, Co-Founder of ESPN & Rasmussen Reports, Political Analyst

Fee Range
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Dallas, TX, US

Scott Rasmussen

Scott Rasmussen has long been recognized as one of the world’s leading public opinion pollsters and top political analysts. He constantly has his finger on the pulse of the nation and his knowledge of history enables him to put the latest news in a larger context.

This fall, Scott will begin hosting a weekly TV show on TBN. “The Scott Rasmussen Show” will look at current events from the perspective of the American people, take deep dives into key issues, and address the challenges and opportunities of twenty-first century polling.


Scott recently conducted unprecedented research documenting an Elite 1% of the population whose views are wildly out of touch with the American people. Their opposition to America's founding ideals are the root cause of the political dysfunction in our nation.


Innovation has been a hallmark of Scott's career.

· In 1978, the then-new technology of satellite communications dramatically reduced the cost of sending a broadcast signal around the nation. Building upon that opportunity, Scott and his father, Bill, founded ESPN, the cable sports network.

· In the 1990s the birth of the Internet provided the unique opportunity to capitalize on another ground-breaking technology. Scott launched his first website in 1994 and became the first pollster to offer data directly to the public rather than filtered through a network reporter.

· It was also at that time that Scott saw the potential for the concept of automated polling and ultimately revolutionized the polling industry. That led the Washington

Post to call Scott "a driving force in American politics." The Wall Street Journal described him as a "key player in the contact sport of politics."

Scott is also a New York Times bestselling author. He lives with his wife in Texas and they have two grown children.

Scott Rasmussen
Featured Videos

Current: Politics Has Failed: America Will Not

Time 27:55

More Videos From Scott Rasmussen

Politics Has Failed: America Will Not
Time 27:55
The Elite 1% on Newt's World
Time 40:53
The Election for the President of the United States
Time 35:10
Understanding the US Political Landscape
Time 38:57

Scott Rasmussen
Featured Keynote Programs

The Elite 1% and the Battle for America's Soul

In this deep-dive keynote, Scott Rasmussen shares the jaw-dropping disconnect between the nation's elite and the rest of America. While most Americans believe there is too little individual freedom in our nation today, only 16% of the elite agree. Stunningly, half of the elite believes there is too much individual freedom. 

Scott's research shows how deep the political divide has become while providing a hopeful bridge into a brighter future for America's citizens and communities. Scott will demonstrate how today's authentic leaders, not Washington-centric agencies, power-centered-politicians or university academics will determine the future of freedom, free-markets and self-governance.

Election 2024

Scott’s latest polls and analysis guides you through all the confusion of the election year. In addition to providing the lay of the land, he provides audiences with what to watch for as the campaign unfolds and, most importantly, what it means to America’s future. In addition to the latest numbers, Scott draws upon a deep knowledge of American history and three decades of election polling in a fun and informative presentation.

Messaging to Take Your Policy Ideas to Implementation

Too many great policy ideas fail because advocates are speaking a different language from voters. In a world where only 8% of voters talk politics on a daily basis, the language barrier is enormous. Acronyms like CRT and words like “woke” generate a powerful response in the political bubble but are little known among the general public. Scott outlines a transformational five-step messaging program that begins with listening to voters and ends with the outcome you desire.

Issues That Matter to You

Scott is constantly measuring the pulse of the nation on the issues of the day and can tailor a presentation to address the questions and concerns that matter most to your organization. Issue presentations draw upon the latest polling data, underlying policy dynamics, and legislative realities. In addition to insightful analysis, Scott offers messaging guidance to help your organization advance your interests.

Scott Rasmussen
Featured Books

The Sun Is Still Rising: Politics Has Failed But America Will Notby Scott Rasmussen

The Sun Is Still Rising: Politics Has Failed But America Will Not

by Scott Rasmussen
The People's Money: How Voters Will Balance the Budget and Eliminate the Federal Debt by Rasmussen, Scottby Scott Rasmussen

The People's Money: How Voters Will Balance the Budget and Eliminate the Federal Debt by Rasmussen, Scott

by Scott Rasmussen
Challenges government explanations for spending cut failures while drawing on historical events, budgetary documents and public opinion data to reveal that everyday voters are more willing than politicians to commit to actions to reduce federal spending, explaining how specific proposals supported by a majority of voters could solve the nation's financial problems. 150,000 first printing.

Scott Rasmussen
Featured Reviews

Scott Rasmussen
Featured Articles & Resources

In Depressing Campaign Season, Millennials Offer Hope

As I’ve watched the 2016 campaign unfold, I’ve come to realize that the Millennial Generation has a better grasp on reality than the nation’s top political journalists. The...
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Will Trump and Cruz Ever Work Together?

Despite the fact that they are currently bitter opponents, there are a lot of reasons to believe Donald Trump and Ted Cruz could end up working together in the fall...
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Turn Ferguson Tragedy Into Change

"Creativity, Inc.," a book by Pixar and Disney Animation President Ed Catmull, is aimed at teaching leaders how to foster collective creativity. Perhaps more precisely, it's...
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Things Will Get Worse Before They Get Better

In 1913, an entrepreneur “said in many newspapers and over his signature that it would be possible to transmit the human voice across the Atlantic before many years.” For that...
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The Ability to Walk Away is Key to Empowerment

Politicians like to talk about empowering the middle class or other segments of the voting population, but they're typically a little fuzzy on what empowerment really means....
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Topics:   Business

Tech Entrepreneurs Have Greater Impact on Nation Than Presidents

The tech industry will have a more lasting impact on America's future than Presidents George W. Bush and Barack Obama combined. That's not the sense you get from reading the...
Read More

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