Scott is a treasure trove of insight and important information about America's desires, concerns and habits. Scott effectively weaves together the complex psyche of our country in a way that one walks away saying, that explains it. And it does!
Scott Rasmussen has long been recognized as one of the world’s leading public opinion pollsters and top political analysts. He constantly has his finger on the pulse of the nation and his knowledge of history enables him to put the latest news in a larger context.
Scott hosts a Sunday morning TV Show on Merit Street Media. “The Scott Rasmussen Show” will look at current events from the perspective of the American people, take deep dives into key issues, and address the challenges and opportunities of twenty-first-century polling.
Scott recently conducted unprecedented research documenting an Elite 1% of the population whose views are wildly out of touch with the American people. Their opposition to America's founding ideals are the root cause of the political dysfunction in our nation.
Innovation has been a hallmark of Scott's career.
· In 1978, the then-new technology of satellite communications dramatically reduced the cost of sending a broadcast signal around the nation. Building upon that opportunity, Scott and his father, Bill, founded ESPN, the cable sports network.
· In the 1990s the birth of the Internet provided the unique opportunity to capitalize on another ground-breaking technology. Scott launched his first website in 1994 and became the first pollster to offer data directly to the public rather than filtered through a network reporter.
· It was also at that time that Scott saw the potential for the concept of automated polling and ultimately revolutionized the polling industry. That led the Washington
Post to call Scott "a driving force in American politics." The Wall Street Journal described him as a "key player in the contact sport of politics."
Scott is also a New York Times bestselling author. He lives with his wife in Texas and they have two grown children.
In this deep-dive keynote, Scott Rasmussen shares the jaw-dropping disconnect between the nation's elite and the rest of America. While most Americans believe there is too little individual freedom in our nation today, only 16% of the elite agree. Stunningly, half of the elite believes there is too much individual freedom.
Scott's research shows how deep the political divide has become while providing a hopeful bridge into a brighter future for America's citizens and communities. Scott will demonstrate how today's authentic leaders, not Washington-centric agencies, power-centered-politicians or university academics will determine the future of freedom, free-markets and self-governance.
Scott’s latest polls and analysis guides you through all the confusion of the election year. In addition to providing the lay of the land, he provides audiences with what to watch for as the campaign unfolds and, most importantly, what it means to America’s future. In addition to the latest numbers, Scott draws upon a deep knowledge of American history and three decades of election polling in a fun and informative presentation.
Too many great policy ideas fail because advocates are speaking a different language from voters. In a world where only 8% of voters talk politics on a daily basis, the language barrier is enormous. Acronyms like CRT and words like “woke” generate a powerful response in the political bubble but are little known among the general public. Scott outlines a transformational five-step messaging program that begins with listening to voters and ends with the outcome you desire.
Scott is constantly measuring the pulse of the nation on the issues of the day and can tailor a presentation to address the questions and concerns that matter most to your organization. Issue presentations draw upon the latest polling data, underlying policy dynamics, and legislative realities. In addition to insightful analysis, Scott offers messaging guidance to help your organization advance your interests.