Maddy Dychtwald

A holistic plan based on cutting-edge science designed to help women take advantage of medical, psychological, and spiritual tools to feel younger for longer.
 
We are in the midst of a longevity revolution. And that is particularly true for women:

• Women can expect to live five years longer than men.
• A 50-year-old woman can expect to live another 35 years, on average.
• Women comprise 80% of centenarians, the fastest growing segment of the world’s population.

 
But despite these incredible statistics, women are not living well. Women typically spend the last 14 years of their lives in a cascade of health issues. And while current research suggests that some 70 to 90% of your health and longevity is under your control—rather than at the mercy of your genes—the reality is that most women are not taking advantage of the measures that could lead to a longer and happier life.
 
Ageless Aging presents a pioneering new way for women to age—an ascent that includes feeling youthful and vital while gaining wisdom, resilience, and experience. It provides a holistic, actionable plan that will help women make use of all the tools available to them as they grow older.
 
Women need a trusted resource to help them thrive as they age. Internationally acclaimed author and thought leader Maddy Dychtwald is the perfect guide. Maddy has her finger on the pulse of all the latest research, science, and information about longevity and aging, as well as the specific issues facing women. She understands that Ageless Aging is a complex process, that the various pieces of the puzzle work synergistically, and with this book she shows you how to create your best future self by taking control of the aging process.

Gideon goes to work high up in the trees, day in and day out. But one day something remarkable happens—the leaf he is working on breaks free of the tree, taking Gideon on its flight. At first Gideon is terrified, but as he glides gracefully through the air, his fear turns into sheer joy. What a rush it is to fly! After he lands, Gideon just can't get the experience out of his head. He dreams of once again soaring through the air and feeling so free. Will Gideon's dreams of flying ever come true, or is it just too late?

Written by some of America's most visionary thinkers, Gideon's Dream is the story of one remarkable transformation. This inspirational tale shows that growth and change are forever a part of life and that it's never too late to follow your dreams.

We are at the beginning of a new era, a lifestyle revolution that will transform who we are and what we do, as people and as consumers. The predictable linear, chronological life pathways of past generations -- from school, to marriage, to work, to children, to retirement -- made sense when the average human life span was shorter. Now, life expectancy has soared to age seventy-seven and promises to rise further, and we are starting to make decisions based less on age and more on lifestyle and life stage. Maddy Dychtwald, a leading expert on generational marketing, offers a radical new view of how Americans live, work, and buy according to the new freedoms and responsibilities of our shifting age demographics, and the staggering implications for the marketplace, the workplace, and our lives. Longer, healthier lifetimes have resulted in a dramatic change in the way we perceive our options. Highly educated and independent men and women are finding adventure, challenge, connection, and a sense of purpose at all ages. People now return to school at age thirty-five, have children at forty-five, start new careers at fifty, remarry at seventy. This cyclic approach to life, Dychtwald observes, has begun to replace the old linear path. Drawing on her studies of demographics, Dychtwald examines how age is becoming less and less of a determining factor in our choices, and less relevant to how we are defined in our own eyes and by society at large. She brings into focus the wealth of opportunities opened up by the new cyclic approach. Providing examples of pioneers on nonlinear life paths, the author explores increasingly widespread phenomena such as lifelong learning, serial careers, the revamped institutions of marriage and the family, expanded recreational pursuits, healthy aging, and "nonretirement."Based on her years of experience in generational marketing, Dychtwald also investigates how companies might best respond to the ways our new lifestyles are reshaping the workplace and the economy. How can a business satisfy and profit from the new ageless consumer? How can companies benefit from a cyclic workforce? For individuals and companies alike, Dychtwald's groundbreaking book will open up exhilarating new possibilities.

In the United States and in very many nations around the world, women are on the cusp of new financial power -- and evidence suggests that women will use this power to improve society in ways we can only begin to imagine. Through candid interviews and lively reporting, and with exclusive research, Dychtwald reveals a huge cultural transformation that is about to occur -- a true tipping point -- after which more children may have quality health care and education, workplaces may be more responsive to families, men may experience new freedoms and opportunities to pursue more meaningful careers, and more corporations and nations will be led by women, and they will thrive.

Dychtwald and Larson give us a sneak peek at the world turned right-side-up by women. To read this book is to prepare oneself for an altered -- and improved -- way of life.