For more than 25 years, Ms. Smith has counseled presidents and world leaders through global crises, advised Fortune 50 CEOs through complex challenges, and helped manage the reputations of some of the world’s highest-profile individuals. She founded Smith & Company, a strategic advisory firm considered to be one of the top crisis firms in the world, that has offices in Washington D.C., Los Angeles, New York and London.
In addition to her work as a communications advisor during high profile moments, Ms. Smith is a long-time counselor to some of the world’s largest and most influential companies such as Amazon, Facebook, Panera, Lowes, Sony, Kaiser, United Healthcare, and Walmart. She provides her clients with strategic advice on a variety of corporate communications issues such as mergers and acquisitions, product recalls, intellectual property litigation, corporate positioning, and other corporate, investor and public relations matters.
A former federal prosecutor, Ms. Smith worked in the U.S. Attorney’s office for the District of Columbia where she handled high-profile investigations. She also served as Deputy Press Secretary to President George H.W. Bush, during which time she worked on a host of domestic and international issues.
As a result of her wide ranging and ground-breaking career, Ms. Smith inspired the hit TV series, Scandal and served as Co- Executive Producer of the project. Ms. Smith’s advice and counsel have been valuable to corporate boardrooms, and she currently serves on the boards of Save the Children, Global Citizen, and Ariel Investments, as well as Chair for The Intangibles, the transformation consultancy for the intangible world.
The instant and global nature of the Information Age has made the ability to navigate crises of all stripes a critical component of an organization's success. Due to perpetual 24/7 news cycles and ever-expanding digital media platforms, it is harder than ever to successfully communicate a message or shape public opinion. In this presentation, speaker Judy Smith - one of the nation's top crisis managers - outlines the best practices in crisis management she has gleaned over 25 years of experience on the frontlines of many of the most high-profile crises and scandals around the world.
Whether the problem is debt, infidelity, indiscretion, or merely an embarrassing email sent to the wrong reader, we have all found ourselves in bad situations of our own making. And whether that puts you in a delicate position or a full-blown crisis, it can sometimes feel as if there is no way out. Enter Judy Smith, America's #1 crisis management expert. In "Good Self, Bad Self," based on her book by the same name, Smith shares her methods, gleaned from years of professional experience, for smoothing over a bad situation while providing the tools to prevent similar incidents from ever happening again.
Exploring the underlying factors of some very public and often unpleasant scandals, Smith shows how different situations could have been prevented. As she shares her method of repairing the damage that these situations can cause, Smith also explains what we can all be doing in our own lives to prevent a crisis from getting started.
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