Judith Briles

Speaking sells books—lots of them. Savvy authors learn quickly that hoping book buyers find theirs on Amazon or in any other bookstore may be wishful thinking. They learn and embrace the old-fashioned “face-to-face” approach: have a meaningful message; create insight and magic with their words offering entertainment, encouragement or solutions; and woot—book sales pour forth. Immediately and with payment. Speaking: the golden key to book sales.

How to create a title that attracts meeting planners and audiences.
How to pitch yourself to the decision maker.
How to move from “free” to fee and get paid.
How to identify your key points and create stories to engage an audience;
How to coattail on current events within your presentation;
How to hook an audience within the first few minutes of a presentation.
How to morph a speech to a workshop, webinar or online course.
How to find groups that want your message; and
How to create a closing that delivers a buzz.

Attendees will come away with the “Cash Cow” 2-Step!

Whether you are just beginning the author journey or think you are an old pro, the publishing maze has a few tricks up its sleeve. Contracts can snarl you, marketing can swamp you, and social media can suck your energy. No wonder authors become comatose—no longer, after this highly interactive, fun and “aha” session.
Your takeaways include:

Identify the 7 deadly sins that too many authors make.
Learn what the “escape” clause is that every author needs to include in a traditional publishing contract.
Come away with great tips and tricks to goose up your open rate on blogs and emails.
Embrace the strategy to deliver “Best Seller” status on Amazon without spending money or gathering up a bunch of gifts as inducements to buy your book on launch day.

Contrary to what many authors believe, writing the book is only 10% of publishing … it’s the 90% marketing that will make or break book success.

Gone are the days of national book signing tours where an author travels from city to city to meet fans and be featured on TV, radio and in print. Most authors are homebound with their favorite cup of coffee or tea and constant laptop companion. To the surprise of a traditionally published author and bewilderment of the self and indie author, it’s up to the author to be in charge of all marketing and publicity.

Whether you are traditional or indie, it’s the author who is responsible for the majority of book marketing. That means you. You need to think of your book as a product that you are bringing to the market.

The knowledge, tools, tips, and techniques delivered here will impact every decision you make along the way. Your takeaways will include:

Create a Plan that’s a fit for your buyer and your book.
Identify which social media platforms to use and which to dump.
Why and how to use the cyber town hall to position a book launch.
How to ride the “draft” of competitors.
How to get your name out there and get recognized while keeping your sanity.
Discover “freebies” that will tickle your book marketing fancy.
How to create branding that waves a flag to your buyers.
How quirky can get followers to open your Tweets, Postings and Blogs.
How your author profile can kill your book sales and how to fix it pronto.
Why authors should create a no-brainer newspaper.
Why QVC and The Shark Tank are important to all authors.
Why taking a contrarian position can soar media presence and book sales.
Develop a social media network, making the most of community events.
Resurrect a limp and tired book (and sometimes author).