The Excellence Trap
Why getting there keeps you keeps you from staying there.
Your audience is trapped in a focus crisis that's silently destroying their potential for sustained success.
Every day, they make an unconscious choice that determines their trajectory: they either focus on building their ego or strive to improve, but they can't do both. So they chase external validation, get distracted by shiny objects, and compare themselves to others' highlight reels while neglecting the boring, daily work that actually builds lasting success.
Meanwhile, they're caught in the performance paradox that kills most careers: the very things that promise quick wins are precisely what prevent long-term excellence.
What if the biggest barrier to sustained peak performance isn't lack of talent or opportunity - it's where your attention is channeled? What if the difference between one-hit wonders and career champions isn't what they do, but what they choose to focus on every single day?
The entrepreneurs and leaders Jake Thompson studies who build lasting success have mastered a counterintuitive truth: while others chase excitement and validation, champions embrace the boring work that everyone else avoids. They've learned that success isn't about overnight breakthroughs - it's about daily choices compounded over time.
Through raw, vulnerable storytelling - including his own journey through crushing debt, dark thoughts, and near-business failure - Jake exposes how the focus on looking successful actually prevents becoming successful. You’ll discover tools to shift your focus from outcomes beyond your control to processes you can master - every single day.
Audiences will walk away with actionable steps to:
• Make the daily ego vs. improvement choice – Recognize when they're performing for validation instead of focusing on getting better
• Embrace the boring work that builds excellence – Reframe consistency and daily disciplines as competitive advantages while others chase shortcuts
• Control their inner chatter – Use optimistic self-talk and the power of "yet" to maintain focus during challenging periods
• Apply the bamboo tree principle – Focus on process over outcomes, understanding that unseen foundation-building creates visible breakthrough moments
• Leverage community for resilience – Move past isolation and surface-level networking to build authentic connections that sustain them through difficult seasons
Perfect for entrepreneurs, leaders, and teams ready to stop chasing quick wins and start building the foundation for sustained excellence.