Gary Garfield | Former CEO of Bridgestone Americas, Inc.

Gary Garfield

Former CEO of Bridgestone Americas, Inc.

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Gary Garfield
Biography

Gary Garfield is an expert on Change and Leadership.   As the CEO of Bridgestone Americas, a 55,000 person company with operations on five continents, he drove radical change throughout the struggling organization.  His change efforts transformed the company from a slow-moving follower to an industry leader, achieving 500% profit growth in six years.   Gary speaks from a position of hands-on success, sharing insights into what works and what doesn’t.   

In a book, Driving Results: Six Lessons Learned in Turning Around an Iconic Company, Gary details the six essential elements to achieve meaningful Change in any team, group, or organization.  

Gary began his career as a lawyer.  He practiced at one of the world’s largest law firms before joining Bridgestone, where he helped the company survive the Ford Explorer-Firestone tire crisis, the largest tire recall in history.   While serving as Vice President, General Counsel and Chief Compliance Officer, he was unexpectedly asked to turn around the struggling organization as the CEO.  Knowing that the company had to change if it was to survive, he began a massive transformation process.  Gary changed virtually everything – the culture, the strategy, the vision, and, yes, where needed, the people.  The results were extraordinary:   The organization outperformed the S&P 500 and boasted massive record profits every year during his tenure as CEO.  

Gary’s success did not go unnoticed.  He has been a guest lecturer at some of the country’s most respected academic institutions, including Wharton, Yale, West Point, Vanderbilt University, The Ohio State University, among many other institutions.   In addition to being a sought-after speaker and consultant, Gary also is actively involved in several civic activities, including the fight to avoid the worst consequences of climate change.  

Gary’s keynotes are both motivational and enlightening.   He works closely with his clients to gain a deep understanding of their needs, and tailors his keynote to drive home the most salient messages.  For industry groups, he dramatically persuades its members both on the need to embrace change and the six key elements essential for successful change in their organization.  For a company’s leadership team, he helps them embrace senior management’s change agenda and explains what they must do to be successful in driving change.    For the broader organization, which is often resistant to change, Gary explains why change is essential, how they benefit by embracing senior management’s change agenda, and the consequences of resistance to change.  

Gary retired from Bridgestone at the end of 2016.    In addition to his work at Bridgestone, Gary has served on the Board of Directors of Piedmont Natural Gas, Inc., a NYSE company, as well as extensive list of civic and charitable organizations.  

Gary received his Bachelor of Arts degree with honors in both Political Science and Philosophy from Wittenberg University and his Juris Doctor with honors from the University of Cincinnati College of Law, where he also served as an editor of the Law Review and graduated as a member of the Order of the Coif.
 

Gary Garfield
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Gary Garfield
Featured Keynote Programs

Successfully Driving Change

In this 60-minute keynote, SUCCESSFULLY DRIVING CHANGE, Garfield explains in compelling fashion that “when you’re finished changing, you’re finished.”   That was what Bridgestone Americas faced.  It had been operated the same way for decades and its cultural was that of on old-line manufacturing company.  Its employee base had been with the company for many years, and was resistant to any meaningful change.   If the company was going to survive, much less thrive, it had to make dramatic changes.   Yet, 75% of all change efforts fail.  Garfield shares how he successfully drove change, and how you can do exactly the same thing!

He explains six key elements of change, without which any meaningful change effort is doomed, and how he creatively used the concept of innovation to get the organization to embrace and actually seek the cultural changes that were needed to take the organization to the next level.   It worked – the company’s results were extraordinary.  Your industry group, company, division, department or group will all learn and benefit the same way Bridgestone Americas did.  
 

A Company as a Community Partner

The marriage of a tire company CEO and green initiatives seems unlikely, however that is what Gary Garfield former CEO of Bridgestone Americas brought together under his leadership. While serving as CEO, Gary oversaw the reduction of CO2 admission in Bridgestone plants as well as becoming the first tire company to recycle 100% of its waste in three of its plants. In this personal and forward thinking talk, Gary will show leaders how corporate social responsibility does not have to hurt the bottom line. This is evidence by Bridgestone Americas turning a record profit each year Garfield was the CEO. A company is part of a community therefore, it must be part of a better tomorrow.

Culture First

What must a new CEO must do when its globally recognized brand has grown stagnant and the company is performing poorly?  (Chris, the first thing we did was set high expectations, made profitability the focus of the entire organization, and created line of sight on business performance) 

Gary Garfield, former CEO of Bridgestone Americas, focused on changing the culture. Garfield brought innovative means to answering the age-old questions of how does a company break down silos, better handle conflict within the organization, and break out of its rut. By answering these questions in a new and fresh way, Garfield took Bridgestone Americas and its 55,000 employees to a 13% increase in revenue and increased profitability by 500% in six years. Garfield led the charge of how to create a better environment for people to work in and how leadership listened to its team members. After hearing this keynote, audiences will have new ideas about how to improve their culture, why it is important to look at how your employees view their jobs, and how to spark innovation in your company.

Leaders Make The Necessary Changes

Turning around a company that has had years of low profits, poor cash flow, and stagnant growth to six years of record breaking profits does not happen by accident. Gary Garfield achieved just this at Bridgestone Americas. Profits grew 500% during his six years as the CEO. In this keynote, Garfield will talk about his journey of leading an iconic brand through explosive growth and profit by changing the focus of the organization, breaking down silos, and changing a tire manufacturer into a marketing company. With a thoughtful approach, audiences will be able to glean takeaways for whatever change their business may be facing.

Gary Garfield
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