Frankie energized our Apple Specialists with a fresh perspective onsustaining a growth culture.
Frankie Russo
Transforming Challenges into Limitless Growth
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Frankie Russo
Biography
Frankie Russo is a visionary in authenticity, imagination and growth. An entrepreneur with a proven track record for using innovative methods to unlock rapid growth. Russo has led multiple companies to remarkable growth landing on the Inc. 500/5000 list 8 years in a row, including 60X growth in three years of his tech company 360ia, leading to an acquisition by a Fortune 500 company.
Organizations that Russo has collaborated with who have embraced his “Love Your Weird” movement were able to adapt, innovate and grow through massive uncertainty and change. In his latest work Russo shares the critical unlocks for driving unprecedented and continuous growth by leading with authenticity, imagination and generosity.
He is the author of two best-selling books and a sought-after speaker known for transforming organizational cultures and inspiring individual and corporate growth. His keynote experiences are tailored, experiential, and full of actionable insights for fostering a culture of authenticity, imagination and collaboration to unlock breakthrough results and extraordinary transformation and growth.
Since 2001, Frankie Russo has been building the Russo Capital portfolio of companies throughout multiple industries including technology, advertising, marketing, music, automotive, agriculture, publishing, and finance. The companies he has invested in have offices in the USA and India.
Russo and his team have lead 2 of his companies [Potenza Inc. & 360ia] to become some of America’s fastest growing privately owned organizations 8 years in a row. In 2020, 360ia was named the fastest growing company in Louisiana by Inc. Magazine. Russo was also named Entrepreneur of the Year, Top 20 Under 40, and a Founders to Watch in 2019. In addition, he has been featured in many media outlets, including Forbes, Entrepreneur, Time, CNBC, Bloomberg, and Inc. magazine. He has also earned many Addy and Telly awards for his work at Potenza, Inc.
The Art of WHY (2016), Russo’s first book, was on Amazon’s bestseller list in the business self-help category, and has been readapted and expanded into his second bestselling book the rules-defying Breaking WHY (2022). Frankie’s highest calling is his family, and he happily lives with his wife and six children in Louisiana.
Frankie Russo
Featured Keynote Programs
Limitless Growth
Creating an Infinity Loop of Growth in the New Era of Transformation
In this transformative session, Frankie Russo shows organizations how to break free from operational stagnation by reconnecting with their core purpose and unleashing their true potential. Through his engaging and often humorous approach, Frankie takes audiences on a journey back to their five-year-old selves - when imagination knew no bounds and innovation came naturally - to rediscover how this unbridled creativity can transform today's business challenges into tomorrow's opportunities. Drawing from his experience as a tech innovator and leader of an 8-time Inc. 500 company, Frankie reveals how embracing your organization's unique "WYRD" - the Old English term for controlling one's destiny - can create an infinity loop of growth in our rapidly evolving world. His innovative framework helps organizations master the art of building essential strategies and operational vision fueled by rediscovered creativity, authentic leadership, and collaborative innovation.
key takeaways:
Unlock new potential by reconnecting with your organization's core purpose and transforming uniqueness into innovative solutions for community power
Master the Infinity Growth Loop methodology by fostering a culture where creativity and authenticity drive operational excellence
Create an environment where teams feel empowered to contribute their distinctive perspectives to better serve community needs
Build cross-functional collaboration frameworks that turn individual "weird" into collective wisdom and innovation
Love Your Weird
Turning Uniqueness Into Competitive Advantage
Generation AI
Navigating Technological Change While Maintaining Human Connection
Frankie Russo
Featured Books
Breaking WHY: Hacking and Rebuilding Strategic Emotions for Authentic Success
by Frankie Russo
In this edgy follow-up to Frankie Russo's The Art of Why, readers are asked to redefine their meaning of personal success in order to tap into a deeper and more meaningful definition of their purpose. Breaking WHY interrogates what our true WHY really is, and in the process, Russo adapts his earlier work and disrupts the rules he set for himself in order to more fully achieve authentic success. Sometimes, we have to shatter something in order to rebuild it.
This book breaks down the steps needed to achieve a more substantive version of ourselves, in both our personal lives and in the realm of business and entrepreneurship. By exploring the role that emotions can play in both hindering and empowering us, Russo ultimately argues that pursuing a singular, self-driven “I” is the ultimate misinterpretation of success. A champion of authenticity and a proponent of harnessing “strategic emotions,” Russo aims to debunk the common conception that emotions are anathema to having a successful life. Using the tools and hacks in Breaking WHY, people from all walks of life will come to realize that it can be just as important to break the rules as it is to make and follow them.
The Art of Why: Master Your Purpose
by Frankie Russo
No matter where you are in life, The Art of Why is a manual for mastering your purpose. Whether you are fresh out of college, a seasoned entrepreneur, or on the verge of retirement; it is never too late to start honing your craft. The Art of Why provides the map for you to take action and become a pro at doing what you are meant to do.
Frankie Russo
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