Bruce Himelstein is one of the most innovative marketing executives in the luxury industry. Bruce is a trusted expert for top tier brands and an engaging and prolific speaker. His speaking and consulting engagements will prepare you to tackle the present as well as the future with proven best practices.
Bruce Himelstein
Globally Recognized Brand Marketing Expert, and former Executive Ritz-Carlton, Loews, and Marriott Hotels
Fee Range
$18,000Travels From
Boca Raton, FL
Bruce Himelstein
Biography
Recognized as "One of The Top 25 Most Extraordinary Minds in Sales & Marketing" by The Hospitality Sales & Marketing Association International (HSMAI), Mr. Himelstein has transformed multi-billion-dollar companies into game-changing industry innovators.
During his illustrious career, Bruce Himelstein has been credited with leading some of the travel/hospitality industry's most prestigious brands into the new era, including Loews Hotels, The Ritz-Carlton, and Oceana Cruises.
As Corporate Vice President of Sales and Marketing for The Ritz-Carlton Hotel Company, he successfully implemented the renewal and transformation of the trusted luxury brand, with his groundbreaking "Blow The Dust Off The Lion and Crown" campaign.
This campaign effectively reinforced the hotel's prestigious appeal to longtime clientele while opening up a whole new market by attracting a new generation of guests to the global brand. Mr. Himelstein and this campaign are featured prominently in Joseph Michelli's New York Times bestseller, The New Gold Standard.
An inductee into the American Marketing Association Hall of Fame, Himelstein also sits on many prominent industry boards, including the Luxury Institute Advisory Board. In addition to a full book of speaking engagements, Mr. Himelstein participates in interviews such as those with the Wharton Business School on XM Sirius radio and as a part of the Forbes' CMO Series.
Recognized for his ability to identify and implement strategies to maintain relevance in today's rapidly evolving business world, Bruce Himelstein delivers valuable insight to help marketers, corporate executives, and diverse organizations in any industry build and maintain a successful brand, develop a culture of successful service, and efficiently harness talent to effectively foster innovation.
Bruce Himelstein
Featured Keynote Programs
Speaking Topic Options
A 3+ decades-long career propelling massive global organizations forward in evolving technological landscapes and shifting marketplaces provides a wealth of speaking material.
Sharing an experienced understanding of complex and competitive business, service, hospitality, and marketing environments…
Mr. Himelstein is able to explore a range of high-value topics customized to the theme or needs of the event including:
• Building Highly Successful Marketing Strategies
• The Nuances of Comprehensive Branding Elements
• Responsive Client Service Processes
• Profitable Hospitality Models
• Improving Customer Loyalty Programs
• Sales Growth Strategies
• Unified Organizational Approaches to Change
• Top Down Executive Management
• Remaining Relevant in a Constantly Changing Environment
Attendees take away critical insights on how organizations can enjoy a price premium, the importance of branding and use of its equity in an ever-shifting marketplace, and how organizations can and should use their existing culture to work towards the necessary elements of change that will not only delineate how to move forward in the shifting global landscape but define how well they will thrive.
Marketing Change
During his tenure leading the sales and marketing division at The Ritz Carlton Company, Bruce Himelstein drove initiatives for the $3 billion company among 70 properties and 32,000 associates in 23 countries, and transformed one of the world’s most global and recognizable luxury brands from classic icon to contemporary trend. As chief marketing officer at Loews Hotels, he has been integral in spearheading the implementation of strategic campaigns and activating key initiatives to employ innovative technologies. In this informative and thought-provoking presentation, Himelstein reveals the strategies used to propel these organizations forward through growth by reinvention. Service has been at the heart of Himelstein’s experience and career DNA. An expert with deep understanding of the nuances in a complex and competitive business environment, Himelstein explores with audiences how capturing the process, use of data and trends is imperative to remaining relevant in a constantly changing environment. Attendees additionally takeaway lessons on how organizations can enjoy a price premium, the importance of branding and use of its equity in an ever-shifting marketplace, and how organizations can and should use their existing culture to work towards necessary change.
Blowing the Dust off the Lion and Crown
Staying Relevant in a Changing Marketplace
How do you make your brand relevant? Bruce Himelstein, the man behind the Ritz-Carlton's journey to the top of the luxury world, reveals the secrets behind his award-winning and groundbreaking strategies to revitalize the brand, while staying true to its roots. From harnessing the talents already within your organization to embracing new ways of thinking, Himelstein reveals the secrets to brand success.
Thriving During Market Change in Healthcare
How does an organization manage and excel in a market where demand is growing, patient expectation are changing, and resources are shrinking? Bruce Himelstein, globally recognized former CMO of Ritz Carlton, Loew’s hotels and former hospital board member will show you how to survive the market disruption in healthcare and succeed in today’s landscape. An expert with deep understanding of the nuances in a complex and competitive healthcare environment, Himelstein explores with audiences how capturing the process, use of data and trends is imperative to remaining relevant in a constantly changing environment. Audiences will see why hospitality in health care matters and how using empathy can bring about an exceptional experience for your patients. Himelstein will reveal how the same secrets he used to make Ritz Carlton the top luxury brand can add patients and improve patient satisfaction for hospitals and healthcare organizations.
Bruce Himelstein
Featured Reviews
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