Barb Betts | Strategic Relationship Expert | Helping Salespeople, Entrepreneurs and Leaders Thrive by Leveraging Trust and Authenticity

Barb Betts

Strategic Relationship Expert | Helping Salespeople, Entrepreneurs and Leaders Thrive by Leveraging Trust and Authenticity

Barb Betts
Biography

Barb Betts is a dynamic entrepreneur, passionate educator, and accomplished CEO with over 20 years of experience transforming businesses through the power of authentic relationships. As a sought-after keynote speaker, Barb has energized and inspired audiences at top-tier events such as LVMH, Thelios, Fidelity National, Inman Connect, WomanUP!, and the NAR Annual Conference. She’s built a reputation for bringing a transparent, compassionate, and results-driven approach to every stage she steps on. 

With extensive experience leading and growing businesses, Barb has mastered the art of leveraging relationships to drive success. She equips entrepreneurs, salespeople, and leaders with the exact systems, strategies, and frameworks necessary to build and sustain thriving businesses. 

Barb’s signature methodology emphasizes the science behind cultivating real, authentic relationships—a skill often overlooked in today’s fast-paced business world. She’s changed the way entrepreneurs and leaders think about relationships, demonstrating that they are not just an art, but a strategic, measurable asset that drives real business success. 

Through her award-winning podcast, Relationships are Your Superpower®, Barb shares her expertise with thousands, showing salespeople, entrepreneurs, and leaders how to transition from transactional interactions to deep, trust-based relationships. This approach results in more referrals, loyal clients, and a thriving business model built on mutual respect and genuine connections. 

Known for her high-energy, impactful presentations, Barb leaves audiences not only inspired but equipped with actionable tools to take their businesses and relationships to the next level. Her ability to weave powerful, real-world lessons into her talks makes her a highly sought-after speaker for anyone looking to elevate their leadership and sales skills. 

When she’s not on stage or mentoring business owners, Barb enjoys life in Southern California with her husband and two amazing children. Whether she’s creating lasting memories with her family or connecting with friends over a glass of Cabernet, Barb believes that the most important relationships are the ones we nurture in our personal lives as well as our professional ones.
 

Barb Betts
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Barb Betts
Featured Keynote Programs

Supercharge your Relationships
Unlocking the Science of Sales and Leadership Success

Imagine a world where every interaction with your clients, new prospects, and team members transcends mere transactions, fostering deep, trust-based relationships that drive growth. In this environment, each engagement becomes an opportunity to connect on a personal level, laying the groundwork for lasting loyalty and collaboration, ultimately fueling your business's expansion and success. This is the world Barb Betts envisions for sales professionals and leaders alike. Moving away from the impersonal transactions that have come to dominate the digital age, Barb introduces a groundbreaking strategy for building relationships rooted in authenticity, measurable progress, and shared success. Her approach illuminates a new path forward, steering clear of impersonal digital exchanges and toward genuine connections that form the foundation of trust and drive unparalleled business success. 

Barb Betts demystifies the science of relationships, challenging the notion that trust and connection are reserved for the select few. She reveals that trust, the cornerstone of enduring professional relationships, is built through deliberate, systematic, and measurable efforts. 

Through engaging storytelling and actionable strategies, Barb guides sales teams and leaders on how to elevate their go-to-market strategies and internal dynamics from the depths of commoditization to the peaks of collaborative success. 
Join Barb Betts in this inspiring and strategically rich keynote, tailored expressly for sales and leadership audiences, where she equips you with practical tools, frameworks, and actionable strategies for building trust-based relationships. Discover how to apply these resources effectively to redefine your approach to sales and leadership, unlocking the immense power of trust-based connections. Step into a future where authenticity is the key to trust, where deepened relationships drive business success, and where the path to a fulfilling, sustainable career in sales and leadership is not just envisioned but fully attainable. This is your invitation to transform the way you connect, sell, and lead. 

This keynote isn’t just a presentation; it’s a transformative journey for sales and leadership audiences. 

Key Takeaways 
● Increase sales, strengthen relationships, and get more referrals using the BUILD Framework. 
● Create genuine connections to grow your business and build customer loyalty. 
● Embrace your true self to build trust, foster deeper relationships, and drive sales growth.. 
● Focus on understanding customer needs to develop long-lasting business relationships. 
● Adopt an authentic sales approach that consistently delivers results
 

Own It
Unlock Authentic Confidence to Transform Sales and Business Success

In the world of sales and business, authenticity is your greatest advantage. People want to do business with real, relatable, and confident professionals—not someone who hides behind a mask of perfection or tries to fit into a mold. But here’s the truth: too often, self-doubt, imposter syndrome, or fear of judgment hold us back from stepping fully into who we are. We downplay our strengths, second-guess our moves, and keep parts of our story hidden—robbing ourselves of the opportunity to connect deeply with others and achieve true success. 

What if the key to transforming your business wasn’t about doing more, but about owning more? Owning your story, embracing your unique strengths, and confidently stepping into your next move. When you take full ownership of who you are, you unlock a magnetic authenticity that builds trust, inspires action, and drives meaningful success in sales, leadership, and life. 

This keynote will empower you to reframe self-doubt, embrace your story, and take intentional action to show up authentically and confidently in every conversation, meeting, or decision you make. By the end of this session, you’ll have the tools and mindset to stop playing small and start leading with clarity, confidence, and purpose. 

This keynote isn’t just about inspiration—it’s about transformation. Walk away with practical tools to take ownership of your story, your strengths, and your future, so you can sell more, lead authentically, and build a career or business that reflects your true potential. 

Takeaways: 
1. Reframe self-doubt into confidence by understanding how your challenges shape your strengths. 
2. Build deeper client trust by using your authentic story to connect on a human level. 
3. Define your next move and take immediate action to align with your goals and vision. 
4. Stop waiting for permission and start showing up as the best version of yourself in sales, leadership, and life.

Leading with Connection
Building Stronger Teams from the Inside Out

Imagine a world where every interaction within your team moves beyond mere supervision to create deep, trust-based relationships. This is the vision that Barb Betts has for CEOs and team leaders. Moving away from the traditional top-down directives, Barb introduces a groundbreaking strategy for building relationships rooted in authenticity, measurable progress, and shared success. Her approach shifts the focus from impersonal management practices to genuine connections that form the foundation of trust and drive unparalleled organizational success. 

Barb Betts demystifies the science of team dynamics, challenging the notion that trust and connection are reserved for personal settings. She reveals that trust, the cornerstone of enduring professional relationships, is built through deliberate, systematic, and measurable efforts. Through engaging storytelling and actionable strategies, Barb guides leaders on how to elevate their team management and organizational culture from the depths of disengagement to the peaks of collaborative success. 

Join Barb Betts in this inspiring and strategically rich keynote, tailored expressly for CEOs and leadership audiences, where she equips you with practical tools, frameworks, and actionable strategies for building trust-based relationships. Discover how to apply these resources effectively to redefine your approach to management and leadership, unlocking the immense power of trust-based connections. Step into a future where authenticity is the key to trust, where deepened relationships drive organizational success, and where the path to a fulfilling, sustainable career in leadership is not just envisioned but fully attainable. This is your invitation to transform the way you connect, lead, and inspire. 

This keynote isn’t just a presentation; it’s a transformative journey for leadership audiences. 

Key Takeaways 
● Cultivate trust within your team through consistent and meaningful interactions. 
● Prioritize relationship-building to boost engagement and retain top talent. 
● Shift to a relationship-driven leadership style that enhances team dynamics and productivity. 
● Embrace authenticity to create genuine connections and achieve lasting success.
 

Barb Betts
Featured Reviews

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