Sergio Zyman

Sergio Zyman NSB Sergio Zyman NSB

Sergio Zyman Speech Topics

A Down Economy: The Lazy Marketers Lame Excuse
Customer confidence is in the tank; cost cutting is in vogue; geo-political uncertainties remain; non-traditional competitors are proliferating; unemployment is rising; housing and personal wealth are at generational lows; greater than $100 a barrel oil is here to stay….it’s no wonder consumers “...
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Private Equity: It’s Not About “Managing the Business”
Changes in external factors are driving new challenges for the private equity industry, forcing it to move beyond transactional thinking and embrace transformational and value-creating investment opportunities. With deal flow on the decline and liquidity/credit challenges, there is a need to...
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Accelerate Profitable Growth by Renovating Before You Innovate
Many companies rely too heavily on innovation to solve their problems. When a brand gets old or tired, the impulse is to scrap it and start over with something fresh. But more often than not, innovation simply doesn’t work. Sergio knows this firsthand – he was the chief marketing officer at The...
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How Companies Can Meaningfully Market to Hispanics
Everyone knows that Hispanics make up a large, growing, and increasingly wealthy demographic, but very few companies are getting it right when trying to market to them. It’s not about sombreros, mariachi bands and Chihuahuas – or what is commonly known as Hispanic marketing. It’s about Marketing...
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Embrace the New Future of Marketing to Drive Increased Profits
Marketing is serious business. It’s about increasing sales and profits, through rigorous deployment of strategies to grow your business. So it’s time to replace the “art” of marketing (you know – using instinct and gut feel to communicate to your customers) with a scientific, data-based approach...
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Sell More by Understanding Your Customer's Consumers
Learn how to increase your value proposition to your customers by helping them sell more product to their customers. Sergio shows how an understanding of what your customers and the end users need and how to position your product to specifically meet both of these needs. By understanding this,...
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