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Sergio Zyman

Sergio Zyman

He Put The Fizz Back in Coca-Cola's Fortunes

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Travels From
Miami, Florida, United States
About Sergio Zyman

"Selling more stuff to more people more often for more money more efficiently " defines marketing success for Sergio Zyman, the man who put the fizz back in Coca-Cola's fortunes, founded a preeminent marketing strategy firm, and authored four books, including two international best-sellers. Oh, and he was named one of the Top Three marketing pitchmen of the 20th century by Time magazine. Not too bad for a guy who started out south of the border.

Sergio was born in Mexico City and began his career ...

Sergio Zyman Speech Topics View All

A Down Economy: The Lazy Marketers Lame Excuse

Customer confidence is in the tank; cost cutting is in vogue; geo-political uncertainties remain; non-traditional competitors are proliferating; unemployment is rising; housing and personal wealth are at ...

Private Equity: It’s Not About “Managing the Business”

Changes in external factors are driving new challenges for the private equity industry, forcing it to move beyond transactional thinking and embrace transformational and value-creating investment ...

Accelerate Profitable Growth by Renovating Before You Innovate

Many companies rely too heavily on innovation to solve their problems. When a brand gets old or tired, the impulse is to scrap it and start over with something fresh. But more often than not, innovation ...

Latest Book

The End of Advertising as We Know It  by Sergio Zyman
1 book Available View All