Connecting Customer Experience To Business Growth
October 17, 2014
Joe Calloway
Expert on Performance Improvement, Executive in Residence (Belmont) and Author of 6 Business Books
Make no mistake, this is the most powerful idea in today’s marketplace…
“Customer recommendations are the number one driver of purchase decisions.” - Forbes Magazine
Today, everyone “gets it” that the reality of the internet has made word of mouth – customer recommendations – more powerful than ever before as a driver of business growth.
Most companies “hope” that their customers are recommending them. That’s their strategy. They hope.
Market leading companies don’t hope. They make it happen. They are intentional, strategic, and tactical about creating the positive customer word of mouth that drives new business to them.
There is one way to do it. One. Customer experience.
Whether you are B2B, retail, professional services, or non-profit…..a practice of 1 or a team of 1,000….. the most powerful growth strategy is a focus on experiences that create extremely satisfied customers – evangelists – who enthusiastically recommend you to others.
In today’s internet dominated marketplace, word of mouth means that satisfied, enthusiastic customers don’t tell 4 or 5 people, they tell dozens, or hundreds, or thousands through online comments, ratings and reviews (and so do unhappy customers).
Customer Driven Growth is about getting clarity on exactly what you want your customers saying about you, then getting focused on the strategies that, when executed with consistency, will drive growth through customer experience.
The key is to do what very few businesses do – to be intentional, strategic, and tactically focused on knowing exactly what to do to create the customer experiences that drive the growth you want.
This is not a “lecture” with mind-numbing powerpoint.
This is a dynamic interactive keynote or workshop – a motivating, thought-provoking exchange of ideas that will give you clear direction on exactly where to put your attention and energy in your business.
Customer Driven Growth gives entrepreneurs, business owners, team leaders, franchisees, and solo practitioners clarity, focus, and direction on how to accelerate growth.
For information on how to book Joe Calloway for your next event, visit PremiereSpeakers.com/Joe_Calloway.
Source: JoeCalloway.com