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Jon Acuff

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Jon Acuff Blog

The magical magnet you probably need, too.
My wife and I are teaching our oldest daughter how to drive. It's a stressful experience because the second you sit in the passenger seat while your kid drives, you realize a few things: 1. These roads are so narrow! 2. Why don't we have any street lights? This town is stupid dark! 3. People drive way too fast, why are they tailgating us...
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Don't let anger steal your creativity.
Recently, a politician tweeted something foolish. I saw the tweet, shrugged at it and then glanced at the amount of comments that single tweet had. There were 112,000 responses. That made me so sad because that meant tens of thousands of people spent their very limited creativity that day on an argument with a stranger. Do you know what those c...
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How to enjoy social media 100% more.
I have a love/hate relationship with social media. There are parts of it I love, like the amount of creative opportunities it offers us that no other generation ever had access to. That I can work full time as an author is directly related to the chance social media gave me to build a business. (My current favorite platform is Instagram. You sho...
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A simple lesson it has taken me 43 years to learn.
To be honest, the two sentences I am about to share are very slippery. They are the types of sentences that you learn, carry around for a few weeks or even a few months, but then forget. They fall right out of your head and a year later you bump back into them and learn them all over again. But I am convinced they are true and I am more than a l...
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The decision you and I make every single day.
A few years ago, I was walking to the stage to speak at an event. I saw this on the ground and stopped dead in my tracks. It might just look like tape at first, but this it's actually a lot more than that. This is the decision you have to make every day if you're going to chase a dream. Every day you face the same decision, take the stage or t...
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One thing I do to beat back the voices of doubt.
One of the voices of doubt I hear whenever I sit down to work is this: "You don't have enough time." Sometimes, that morphs into, "It's too late." Or, "You're too busy to get anything done." Occasionally it even transforms into, "By now you should have been further than you are." These are classic time doubts and something I've wrestled with for...
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One question that is haunting me in 2019.
I recently had dinner with a friend who owns a business. He told me that in his space, there's a temptation for young business owners to pretend they have big businesses. He said, "You can see it happen on Instagram. They scale up their staff beyond what they need. They take showy projects that don't have great margin. They overpay for office sp...
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20 things I'd tell you over coffee. (Or more likely, queso.)
If you and I sat down for coffee and you asked me for 3-5 of the biggest lessons I’ve learned about finishing things over the years, here's what I'd probably talk to you about: 1. How to pick the right goal to finish. (The wrong goal is really distracting.) 2. The 1% difference and the power of small wins. 3. 8 ways to refine your goal. 4. 3 way...
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Doing a comedy set was terrifying. Here's why I did it.
For 10 years, I told anyone who would listen that I was going to do comedy someday. I didn't know how. I didn't know when. I didn't know where. All I knew was why. I love to make people laugh. But, I was terrified of it. That happens sometimes when you run from something you care about a lot. The longer you run, the bigger the fear gets. Your de...
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How the right kind of data can prevent disaster.
I'm not a naturally organized or data-focused person. Excel scares me to death and math is my mortal enemy, but researching my latest book, “Finish” taught me something important: Data kills denial which prevents disaster. Data kills denial which prevents disaster.Click To Tweet Our emotions lie to us all the time, especially in the midst of a...
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