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Jon Acuff

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Jon Acuff Blog

I can't stop thinking about this sentence.
My smartest friends don't make a big production about the smart things they say. Sometimes, you'll see politicians deliver a line they're excited about and then they'll pause, waiting for the audience to clap. When it works, it can be a really powerful moment. When it doesn't, you look silly, like a cat who is confused that no one else is thr...
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The 10-year question.
Last January, I went skiing with three friends to Jackson Hole, Wyoming. It was an amazing trip and one of my favorite mountains I've ever visited. It didn't hurt that Wyoming is home of the Walt Longmire books, the best mystery series I've read in years. It was my first time to the state and worth the trouble of getting there from Nashville....
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The magical magnet you probably need, too.
My wife and I are teaching our oldest daughter how to drive. It's a stressful experience because the second you sit in the passenger seat while your kid drives, you realize a few things: 1. These roads are so narrow! 2. Why don't we have any street lights? This town is stupid dark! 3. People drive way too fast, why are they tailgating us...
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Don't let anger steal your creativity.
Recently, a politician tweeted something foolish. I saw the tweet, shrugged at it and then glanced at the amount of comments that single tweet had. There were 112,000 responses. That made me so sad because that meant tens of thousands of people spent their very limited creativity that day on an argument with a stranger. Do you know what those c...
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How to enjoy social media 100% more.
I have a love/hate relationship with social media. There are parts of it I love, like the amount of creative opportunities it offers us that no other generation ever had access to. That I can work full time as an author is directly related to the chance social media gave me to build a business. (My current favorite platform is Instagram. You sho...
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A simple lesson it has taken me 43 years to learn.
To be honest, the two sentences I am about to share are very slippery. They are the types of sentences that you learn, carry around for a few weeks or even a few months, but then forget. They fall right out of your head and a year later you bump back into them and learn them all over again. But I am convinced they are true and I am more than a l...
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The decision you and I make every single day.
A few years ago, I was walking to the stage to speak at an event. I saw this on the ground and stopped dead in my tracks. It might just look like tape at first, but this it's actually a lot more than that. This is the decision you have to make every day if you're going to chase a dream. Every day you face the same decision, take the stage or t...
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One thing I do to beat back the voices of doubt.
One of the voices of doubt I hear whenever I sit down to work is this: "You don't have enough time." Sometimes, that morphs into, "It's too late." Or, "You're too busy to get anything done." Occasionally it even transforms into, "By now you should have been further than you are." These are classic time doubts and something I've wrestled with for...
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One question that is haunting me in 2019.
I recently had dinner with a friend who owns a business. He told me that in his space, there's a temptation for young business owners to pretend they have big businesses. He said, "You can see it happen on Instagram. They scale up their staff beyond what they need. They take showy projects that don't have great margin. They overpay for office sp...
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20 things I'd tell you over coffee. (Or more likely, queso.)
If you and I sat down for coffee and you asked me for 3-5 of the biggest lessons I’ve learned about finishing things over the years, here's what I'd probably talk to you about: 1. How to pick the right goal to finish. (The wrong goal is really distracting.) 2. The 1% difference and the power of small wins. 3. 8 ways to refine your goal. 4. 3 way...
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