An award-winning journalist, bestselling author, motivational speaker, and women's health & wellness advocate, Joan Lunden has been a trusted voice in American homes for more than 30 years. For nearly two decades, Lunden greeted viewers each morning on Good Morning America making her the longest-running female host ever on early morning television.

Lunden continues to be one of America's most recognized and trusted personalities which has made her a sought-after speaker for events across the country. Lunden has testified before the Food and Drug Administration advocating mandatory mammogram reporting and the Congressional House Ways and Means Committee advocating for the Family and Medical Leave Act. Premiering September 30, 2020, Joan hosts the Washington Post Podcast series, Caring for Tomorrow on the future of medicine. Lunden also hosts of the upcoming PBS television series, Second Opinion with Joan Lunden, premiering January 2021. As a senior advocate, Lunden has become ambassador to the Poynter Institute's MediaWise for Seniors program which aims to educate individuals over 50 on media literacy - separating fact from fiction online. On her website JoanLunden.com and social media, American's interact with her every day about health, wellness, lifestyle tips, family, and boomer information.

As a part of the sandwich generation, Lunden's demographic is far-reaching. She is a mother of 7 including two sets of teenage twins. Like many Boomers in America, she has juggled being a working mom while caring for an aging parent and brings this experience to her role as the spokesperson for the nation's leading senior referral service, A Place for Mom, a company helping caregivers and families find the right care and resources for their loved one.

Lunden encourages Americans to ensure that they have adequate medical insurance coverage to protect their health and wellbeing as the spokesperson for the Assurance Medicare Advantage program.

In June of 2014, Lunden was diagnosed with triple-negative breast cancer, which required chemotherapy, surgery, and radiation. An eternal optimist, Lunden turned her diagnosis into an opportunity to help others, chronicling her breast cancer journey in a memoir Had I Known.

One of the most visible women in America, Lunden has graced the covers of more than 60 magazines and book covers. Lunden's newest book, Why Did I Come into This Room: A Candid Conversation About Aging released in March 2020 to rave reviews and quickly became a New York Times Best Seller.

Lunden has served as the national spokesperson for various organizations such as The American Heart Association, Mothers Against Drunk Driving, The American Lung Association, The American Red Cross, The American Academy of Pediatrics, and The Colon Cancer Alliance.

Joan Lunden's books include Why Did I Come into This Room: A Candid Conversation About Aging; Had I Known; Chicken Soup for the Soul: Family Caregiving; Growing Up Healthy: Protecting Your Child From Diseases Now Through Adulthood; Wake-Up Calls; A Bend in the Road is Not the End of the Road; Joan Lunden's Healthy Living; Joan Lunden's Healthy Cooking; Mother's Minutes; Your Newborn Baby; and Good Morning, I'm Joan Lunden.