Expert On Millennials, Generation Z And The Impact Of Purpose
Jeff Fromm Bio
As the Millennial and Gen Z Marketing Guy, Jeff Fromm has traveled the world speaking professionally on how youth culture is impacting the marketplace -- as well as the consumer behaviors of every generation. In 2010 Jeff led the first public study of Millennials through a partnership with the Boston Consulting Group. That work informed his first book "Marketing to Millennials." He has since co-authored 3 more: "Millennials with Kids," "Marketing to Gen Z" and "The Purpose Advantage." Jeff is also a regular contributor to Forbes.
Jeff is the president of Futurecast, a forward-thinking trends consultancy, and a partner at Barkley, a creative idea company. While others may talk about trends, Jeff and his partners merge such insights to create marketing and innovation best practices--these applications are the basis of Jeff's presentations.
With years of brand marketing consulting experience, his humorous stories and provocative new strategy paradigms are supported by hard research and real client profit growth.
He published the first public research study of Millennials as Consumers with the Boston Consulting Group in 2010 & 2011. He has traveled the world sharing insights on consumer trends, youth culture as well as purpose & sustainability.