Drawing on his time as the top communications official at the State Department, his years as a newspaper and magazine editor and writer, and his experience as host of three public affairs shows on television, Ambassador James Glassman shares the secret of how to change minds.
Persuasion is the business ALL of us are in. We are always selling, convincing, trying to change the minds of others. James Glassman’s presentation refutes the widespread notion that the best rational arguments prevail. Instead, he shows that people make their decisions mainly on the basis of intuition – an initial, automatic, unthinking response. And he shows how to get those responses to work for you. He shares stories, movie clips, and quotes that leave audiences learning something new that they can apply to their business and personal lives.