Louis Barajas | Author of The Latino Journey to Financial Greatness and Small Business, Big Life

Louis Barajas

Author of The Latino Journey to Financial Greatness and Small Business, Big Life

Louis Barajas

Louis Barajas is a premier example of the American dream. Born in the barrio of East Los Angeles and the son of Mexican immigrants, Louis began his financial and small business career in his teens by helping his father and mother with their wrought iron business. He graduated from UCLA in 1984, received his MBA from Claremont Graduate School in 1987, and attained a Certified Financial Planner designation from the Denver College of Financial Planning in 1990. After some personal life changing events and years' of experience at major accounting and financial planning firms in Southern California, Louis left the "yacht and Mercedes" crowd and returned to East Los Angeles in 1991 to form his own wealth and business planning firm. Louis Barajas wished to make a difference with the kind of people he grew up with - hard-working men and women who, because of a lack of information or understanding, often made bad financial choices that kept them from achieving the success, security, and significance they deserved.

Since 1991, Louis has become a nationally recognized expert in financial and business issues. Louis believes that creating abundance in underserved communities will happen only when people change their limiting and culturally conditioned beliefs about money. His goal is simple: to create an Economic Revolution for the Working Class, to help them attain greater abundance through more wise financial and business choices. In his books, speeches, seminars, personal and business coaching, Louis Barajas makes the complex and overwhelming world of finances and small business comprehensible, as he teaches people at every economic level the simple, practical, and powerful financial and business strategies to achieve Financial Greatness .

Rutledge Hill Press is publishing Louis' new book SMALL BUSINESS, BIG LIFE (also in Spanish - Micro Empresa, Mega Vida) in May 2007. This book is targeted to ordinary folk who want to be inspired to start and operate a small business while living a great life.

HarperCollins published his national best selling book, The Latino Journey to Financial Greatness in 2003 and El Camino a la Grandeza Financiera in 2004. Louis Barajas' book has been praised by many influential people in the country, such as, David Bach, Henry Cisneros, Moctesuma Esparza, Edward James Olmos, David Lizarraga, Marcos Witt, and Lionel Sosa. His book was also recognized by the Latino Literary Awards as the 2004 Best Self-Help Book.

Louis' titles of his 2 forthcoming books are:
Undiscovered Wealth - Financial Secrets from My NeighborHOOD
Financial Dignity for the Working Class: 4 Stages to Wealth and Happiness

Mutual Funds Magazine named Louis as one of the Top 100 Financial Advisors in the United States in September 2002.

Louis Barajas is the first Latino to be selected on the National Board of the Financial Planning Association (FPA). The FPA is a 28,000 member organization that fosters the value of financial planning and advances the financial planning profession. He served on the board from January 2004 until December 2006.

Louis served on the National Advisory Board for the Journal of Financial Planning from January 2003 to December 2004.

Louis was the small business expert for AOL Latino - Mi Negocio site from 2004-2006.

In May 2005, Louis received the Small Business of the Year Award from the Latin Business Association (LBA)

In 2006, The Los Angeles District Office of the Small Business Administration awarded Louis The Small Business Journalist of the Year.

Louis Barajas currently writes a financial empowerment column called Doctor Dinero, for the national Latino Men's magazine, Open Your Eyes (OYE). From 1997 to 2001 Louis wrote a weekly financial and consumer advocacy column called Entre Numeros for the business section of La Opinion, the largest circulated Spanish newspaper in the United States. Louis has also been a contributing writer to other newspapers, magazines, newsletters, and websites.

Louis is a highly sought after keynote speaker for local, regional, and national conferences. He has been profiled, appeared as a guest, or quoted over in 1,000 local and national television, radio, and press, such as, CBS Sunday Morning Show, CNBC, Univision News, CNN en Espanol, ABC NEWS, Despierta America, El Show de Rocio, National Public Radio, the Los Angeles Times, the Arizona Republic, The Journal of Financial Planning, Financial Planning Magazine, and Hispanic Business.

His firm, Louis Barajas, Wealth & Business Planning, helps individuals and business owners attain their financial goals through the proper implementation of wise financial and business strategies. Louis also conducts financial and business seminars and workshops throughout the country to help people create wealth and enjoy a more balanced life. His knowledge product company, Financial Greatness, Inc., creates books, seminars, workshops and other media products to inspire financial abundance for individuals and organizations.

Louis Barajas is clearly recognized as one of the national leading experts and advocates for financial literacy and small business for the working class. His purpose in life is to be the catalyst in helping people of all income levels attain their greatest life goals.


To Inspire Our Clients to Express their Full Potential and Live their Highest Purpose.


Awarded a Resolution by California State Senator Art Torres, April 1994

Selected as "Person of the Week" for Telemundo KVEA 52 (Los Angeles), April 1996

Selected as "Financial Planner of the Month" for Mutual Funds Magazine, September 2000

Selected as one of the "100 Top Advisors in the U.S." in Mutual Funds Magazine, September 2002

Awarded the "Inspirational and Leadership" award for the Boyle Heights College Institute, November 23, 2002

Financial Greatness M.I.N.D.S.H.I.F.T. Workshop

This workshop is for all individuals who know that they can create more abundance in their lives, but still haven't figured out how to do it.

S.A.V.E. Yourself - How to Rescue Yourself from Financial Worry!

Many people are overwhelmed by the complex world of finances. This workshop is for persons who want financial education in a very simple and understandable manner.

Stop Acting Like a Child - It's Time to Financially Grow Up

For adults acting like children when it comes to handling their money.

The 10 Steps to Financial Greatness Workshop

This workshop is for persons who have read the book, The Latino Journey to Financial Greatness, but have not made the effort, have not made the time, or need guidance to execute the 10 steps.

Louis Barajas
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