Geoffrey Moore | Business Strategist

Geoffrey Moore

Business Strategist

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Geoffrey Moore
Featured Videos

Current: Next Generation Inovation

Time 05:22

More Videos From Geoffrey Moore

Next Generation Inovation
Time 05:22
Skype Interview with Geoffrey Moore
Time 07:42
Geoffrey Moore, Crossing the Chasm What's New, What's Not
Time 13:35

Chasms, Bowling Alleys, Tornadoes, & Main Street
Marketing High Tech in the 21st Century

Drawing on his best-selling books, Crossing the Chasm and Inside the Tornado, Moore traces the path markets take through the Technology Adoption Life Cycle and explains what vendors must do to succeed at each stage.

Darwin and the Demon
Innovating within Established Enterprises

Caught between the Darwinistic forces of globalization and commoditization, and the demon of corporate inertia, established enterprises are increasingly challenged to innovate. Moore leverages his life cycle models to outline a broad range of innovation strategies and align them with a category’s current stage of market development.

Core vs. Context
Reallocating Resources for Competitive Advantage

When processes no longer result in marketplace differentiation, they go from being core to context, but all too many continue to consume the bulk of an enterprise’s resources. Building on the material in his most recent best seller, Living on the Fault Line, Moore explains how the resulting decline in revenues and margins can be overcome through aggressive resource reallocation and human capital renewal.

Outsourcing & Offshoring
Productivity, Perception, and Risk

Navigating the resources of the global economy is not for the faint of heart. But as competitive pressures increase, enterprises must find ways to leverage the work of others so that they can focus more and their unique value-adds. Drawing on recent consulting engagements with leading-edge firms, Moore outlines the current state of the art.

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Geoffrey Moore

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