Ford Saeks

Leveraging Your Brand To Build Relationships & Skyrocket Your Sales

Today’s buyers are savvy, skeptical, and have their B.S. (Belief System) Detectors on high alert. Research shows there is less brand loyalty and that buying behaviors have changed.  Stop wasting countless hours on outdated marketing methods, fad sales techniques, and hard to apply philosophies. Get ready to become an innovative marketing master through a proven formula that works for both B2B or B2C business models, and in any economic environment.

You’ll Discover:

• Ford’s bare-bones, kick in the butt method that will instantly improve your marketing efforts

• Innovative ways to expand brand awareness, influence engagement, and gain a competitive edge

• Ways to identify trends that prepare you to capture new opportunities

• Non-technical ways to expand your digital footprint, build social proof, trust, and credibility

• How to craft compelling value propositions that capture attention and inspire action

• The exact formula for creating rock-star integrated marketing campaigns

• How to tap into the talents of your team and organization

• Secrets to create brand advocates

Flip the switch from idea generation to profit generation and fill your sales funnel to its fullest potential.

How To Find, Attract, Engage, & Retain Top Talent

Finding and attracting the best people for your business can be challenging, especially in today’s multigenerational and diverse workforce environment.  Discover the secrets of recruiting in the digital age and combine them with successful onboarding that will improve retention, reduce turnover, boost employee engagement, and shrink the time it takes for your new employees to follow your systems and reach their full potential.

You’ll discover:

• How to attract the best candidates for your open positions

• How to create a workplace culture that you and your employees love

• The most common mistakes with millennials and how you can avoid them

• Keys to setting clear roles and expectations for your leaders and team

• Successful onboarding practices to increase engagement and accountability

• Which policies and procedures work best, no matter the size of your franchise

• Automated support systems that make employee orientation effective

Success depends on the quality of its leaders, managers, and staff.  Attracting and developing the right people maximizes productivity, shapes a positive culture, and promotes harmony.  The simple fact is that leaders aren’t defined by job titles. Being a leader starts with your staff taking personal accountability for their own success, results, and areas of improvement.  It’s those individuals who can motivate, inspire, and challenge those around them to do the same who will create a strong foundation for your business’s success.

Build your online reputation and bring people in.

Are you overwhelmed and annoyed trying to figure out how to improve your brands online presence?  Many organizations struggle with limited staff, wearing many hats and operating on limited budgets. Get ready to take charge of your online marketing steering wheel and change frustration to freedom.  Each keynote is customized with case studies and examples relevant for B2B or B2C organizations. Perfect for diverse audiences or roles and experience.

You’ll Discover Ford’s Proven Methods That Help You:

• Leverage digital marketing automation to put lead generation on autopilot

• Gain top search engine rankings for your brand’s products and services

• Design your very own “social media syphen” to capture targeted leads

• Easy ways to monitor and manage your online reputation

• Identify usability gaps of your website that hurt your customer experience and kill sales, and how to fix them

• Expand your brand awareness and improve customer engagement, especially in local markets

Creating a Customer-Centric Culture That Drives Repeat & Referral Sales

Your customers are bombarded from every direction with some type of marketing. How can you get through and make your touchpoints more effective? The best way to do that is to get to know your customers and their preferences. Where do they come from? What do they do? Who are they? What do they want? And most importantly, how do they want it? Find out with Ford.

• How to use Google Analytics to really understand customer behavior

• Leveraging customer engagement software to improve the customer experience

• Discover ways to examine your sales process to find opportunities for improvement

• How to survey customers to learn your satisfaction score and improve relationships