If I was to share the following facts with you, what part of the US would you think I'm talking about: Represents over 20% of the US GDP Nearly 25% of all research in the US is done here and 25% of all patents in the US are granted here In the last 5 years, 52 companies that are based here have either gone public or been acquired for ov...

When the industry talks about startups and technology in the advertising industry, it often receives the shorthand description of "AdTech";. It is a term that I have always struggled with from the perspective of a Brand Marketer. Most brand marketers aren't hands on when it comes to their media buys. Instead they rely on the expert...

Back in 2008, I had the chance to lead P&G's Joint Business Planning with Facebook (as well as the other big digital media players). The intent of the Joint Business Plan wasn't about just increasing advertising dollars. It was about knowledge sharing between the two companies with the goal of having a strategic relationship where we bot...

Bob Lefsetz gets it. And I'm not just talking about the music industry but business overall. He gets what it takes to be great in your industry of choice. A few years ago, Bob rallied against a music industry that seems focused on young "prodigies";… overnight success stories who might have the talent, but haven't put in the time or practic...