How Artificial Intelligence Can Create Real Value for your Business

Daniel Burrus
July 14, 2021

Daniel Burrus

One of the World's Leading Technology Forecasters and Business Strategists
How Artificial Intelligence Can Create Real Value for your Business

Whether we ask Amazon's Alexa to play our favorite song or shout "Hey, Google" before asking the device a question to help our child with their homework, artificial intelligence (A.I.) has been in the spotlight more frequently in the past few years in consumer applications.

In past articles, I have identified the implementation of artificial intelligence (A.I.) as being "helpfully cool"; however, its application in industries of all sorts is exponentially revolutionizing how we both think and work. Coupled with the disruptive nature of the coronavirus pandemic of 2020, A.I. is now far beyond the novelty it was originally considered to be.

Because of the versatility of A.I. applications and how quickly they are becoming applicable in everyday life without us even realizing it, the business disruption that comes with them is speeding up as well. Organizations that implement my Anticipatory Organization Model will have tremendous advantage in leveraging the power of artificial intelligence (A.I.) and, in turn, will stay ahead of the curve.

A Truly Disruptive Hard Trend

Looked at in the context of my Anticipatory Organization Model, artificial intelligence is an ideal example of a Hard Trend--a future certainty that will happen. This Hard Trend is now not just a future fact, but one that's accelerating in power and application at a predictable, exponential speed.

While many of us are familiar with A.I. thanks to those aforementioned consumer-oriented devices such as Alexa and Google Home, the fast-developing potential of artificial intelligence is becoming evident, especially after the disruptive year of 2020 and the coronavirus pandemic.

Another component of my Anticipatory Organization Model is the role of the Three Digital Accelerators, specifically, the exponential growth of computing power, bandwidth, and digital storage. These accelerators I identified as early as the 1980s are what drive digital disruption, and artificial intelligence is heavily reliant on those three, allowing it to take off in disruptive ways never thought possible. This disruption can, in many ways, make or break an organization and its processes.

Given those digital accelerators, many different kinds of products and services, especially A.I.-related, haven't merely changed their markets or industries, they've thoroughly disrupted them and completely shattered the status quo.

Let's have a look at a couple of different disruptive A.I. advancements that were not only already in motion before 2020, but were drastically accelerated by the pandemic, understand a bit about how they work, and think exponentially about how A.I. can be applied to your organization.

Robo-taxis

The pandemic certainly made physical contact with humans a difficult and nearly impossible task, as social distancing, mask wearing, and complete virtualization of processes for many organizations were necessary shifts.

Rideshare programs like Uber and Lyft saw a massive drop in their customer base thanks to the pandemic, and for many start-ups working exclusively with A.I. in the automotive industry, this pandemic obstacle became the occurrence they needed to take the leap in transforming public transportation.

Robo-taxis are just as they sound, self-driving taxis fully powered by A.I. The functionality behind A.I. in the automotive industry is largely similar to a bat's sonar ability. The built-in features use a type of sonar to detect danger and obstacles, diverting the vehicle from potential collision.

At the tail end of 2020, Tesla founder Elon Musk promised that in the coming year, there would be at least one million Tesla robo-taxis that function in an Internet of Things (IoT) framework, where you use a smartphone app to hail them. Around the globe, China also released a large network of robo-taxis, benefitting the need to slow the spread of the coronavirus from person to person while also keeping public transportation moving.

More Efficient Operation

Manufacturing companies are not usually the first to implement A.I. and machine learning (M.L.); however, with the acceleration of those Hard Trends thanks to COVID-19, just as many are starting to see tremendous ways in which they can streamline processes and even go remote with others.

COVID-19 disrupted the status quo of many manufacturers in several industries in that not only did human contact have to be limited in a world dominated by physical workers, but logistics changed drastically as well. But as we bounce back, and as A.I. makes its appearance in the logistic world as commonly as robo-taxis and public transportation, A.I. applications make business processes in the manufacturing world far more streamlined.

Human beings cannot work around the clock, but machines can when necessary! Combining A.I. and M.L. with what is being referred to as the Industrial Internet of Things (IIoT), not only can manufacturing happen around the clock with less human interaction, but those individuals who do work during traditional hours can potentially operate remotely as white-collar workers had to during the pandemic and global lockdown.

Capitalize on Soft Skills

While my Anticipatory Organization Model helps businesses leverage accelerated digital disruption to their advantage, the collateral damage many employees worry about, especially as it relates to A.I. and M.L., is their employability in the industry. What happens if and when humans aren't needed for tasks that were vital to their job description?

Well, that is where my Anticipatory Leader System for the individual comes into play! Recently, I've used it to discuss the importance of understanding your soft skills, or the art side of science. When a computer can program, what will the software engineer do? When a machine can assemble an automobile faster than human beings on the assembly line, where do workers fit in?

My Anticipatory Leader System uses the same principles the Anticipatory Organization Model does to train the individual on seeing the Hard Trends of their industry, think exponentially about them and their skills, and learn how to become disruptors themselves before being disrupted.

There will always be a place for humans in a digital world; as A.I. and machines learn how to do the math, science, and laborious tasks of past careers, humans will fill the sentient, creative side of those tasks. A robo-taxi can drive people where they need to go, but perhaps the once-driver of a taxi cab is now communicating with the person via remote telecommunication, keeping them company during transit or even aiding in a change in plans that an A.I.-enabled vehicle cannot.

How we as organizations or individual employees stay ahead of disruption, especially ones accelerated by the pandemic, is to pre-solve problems before they disrupt with anticipation.

Daniel Burrus

Want Daniel Burrus for your next event?

Find out more information, including fees and availability.
Find Out More
Keep Reading
Digital Customer Service: ChatBots are to Quantity what Humans are to Quality
Daniel Burrus
Daniel Burrus
October 13, 2021
In a way, customer service and the principles behind it are ...
Unlock the Unlimited: Sell Solutions Before There's a Problem
Daniel Burrus
Daniel Burrus
October 06, 2021
So long as there are products and services offered by an organization, there ...
An Anticipatory Organization Can Preemptively Dissect Problems
Daniel Burrus
Daniel Burrus
September 29, 2021
As dark and dreary a picture as the term "post-mortem" may paint in your ...
Digital Customer Service: ChatBots are to Quantity what Humans are to Quality
In a way, customer service and the principles behind it are timeless. A business builds a product or offers a service, consumers have questions, complaints, or creative suggestions for how said product can be improved upon, and the business receives those responses. The way a customer has the ability to reach out to a business is a Soft Trend - ...
Read More
Unlock the Unlimited: Sell Solutions Before There's a Problem
So long as there are products and services offered by an organization, there will be the existence of a sales force. The basic fundamentals of selling are simple: a customer expresses a desire for something and, in turn, someone sells them a product or service to address that desire. Essentially, sales are how an organization converts a "want" i...
Read More
An Anticipatory Organization Can Preemptively Dissect Problems
As dark and dreary a picture as the term "post-mortem" may paint in your mind, as it is a term frequently used in the medical industry to determine the cause of death, there is an integral competency in business it pertains to: a finished project or a new product, and the customer response to it. Unfortunately, the original "cause of death" conc...
Read More
Ready to Take the Leap of Business Ownership? Hard Trends set the Foundation
During the course of one's professional career, the thought crosses their mind that, "I wish I could just work for myself," or they take a look at a product, service, or process and state, "there has got to be a better way." Nearly every day, an individual with that inkling takes the leap into entrepreneurship, hoping to positively disrupt an in...
Read More
Pair Artificial Intelligence with a Human Touch, And You're Sure to Thrive
For many consumers, the concept of "customer service" is frustrating to the point of humor. Even with the many advancements in digital technology today, consumers still experience lackluster resolution to often simple problems. They find themselves upset because whenever they have an issue, the in-person employee doesn't know how to help them or...
Read More
Don't Fear Disruption, Leverage It!
I challenge you to read this paragraph and then close your eyes and focus. Think about the future. What does it look like to you? How do you think humankind operates 20, 30, or 40 years from now? Are we even more digitally connected than we already are? What behaviors or actions are commonplace now that might be nonexistent then? Now, open your ...
Read More
Rather Than Fear Disruption, Embrace It As A Viable Strategy
In a classroom at every Ivy League business school, there is a professor stressing to their Business 101 students that a business is "never too big to fail." This has been the go-to generalization tagged to some of the most astoundingly catastrophic company failures of all time, including but not limited to Kmart, Blockbuster, Circuit City, and ...
Read More
Significance over Success. Innovation over Change. Anticipation over Agility.
Question for all who read this: to succeed at any business venture, you merely need to have huge resources, dedicated personnel, and a quality product or service, right? From there, it's just collecting money and living a good life. This presumption is more common than you realize, and could not be more wrong and misguided. In a world where expo...
Read More
Zoom was Ready when the World Needed a Video Conferencing. So What's Next?
Both in the corporate world and private world, video conferencing has been around much longer than the wide applications implemented during the coronavirus pandemic. Take, for example, FaceTime on an iPhone; years prior to the need for us to communicate via video, we've had the option to do so on our smartphones and other devices. In addition to...
Read More
Bringing Blockchain into Real Life: Practical Applications for Disruptive Technology
Just like the Bitcoin boom of late 2017, Dogecoin, Ethereum, and other forms of cryptocurrency are starting to gain constant notoriety in the media. At this point, those who do understand what cryptocurrency is realize the disruptive nature of the concept and how it can upend the banking and financial industry. I recently wrote an article about ...
Read More