The Cost of Attention

Dan Thurmon
November 01, 2022

Dan Thurmon

Show Stopping Performance. Life Changing Message.

There is always so much to do and think about. But have you considered the true cost of your attention? This week's video will help you recalibrate its value and spend attention more wisely.

WATCH THE VIDEO.

READ THE TRANSCRIPT.

What are you focused on? And what is the cost of that attention?

Basic economics tells us everything has an opportunity cost. It's not just the amount you pay, but the reality that you can't spend those same resources elsewhere. You're foregoing the opportunity of anything but what you choose.

Expand this concept to understand other opportunity costs. What you are doing precludes you from doing anything else with the same time. The food you choose to eat means you can't eat a different meal. And when you focus on something, you're also choosing not to focus on something else. Attention comes at the cost of other ideas and opportunities.

I confess I can become obsessed about news and politics, especially when we're approaching elections and big events. It's important to vote and to understand we're facing big challenges and genuine concerns. We need to make smart choices and help others who don't. But being obsessed doesn't solve problems, and we're always approaching elections and events.

What's your attention obsession? Where are you focusing energy that might be more purposeful, joyful, or productive? We pretend we can absorb it all or multitask our way to happiness, but that approach only exhausts you and prevents deeper thinking and contribution.

Escapes and diversions serve a purpose to a point, and I'm not suggesting you forego them entirely. But let's try to spend a greater amount of attention on what's positive, purposeful, and helpful.

What you think about grows and prospers. So, what are you feeding? This week, let's spend our attention a bit more wisely, and stay Off Balance On Purpose.

The post The Cost of Attention appeared first on Dan Thurmon.

Dan Thurmon

Want Dan Thurmon for your next event?

Find out more information, including fees and availability.
Find Out More
Keep Reading
Meaning Matters
Dan Thurmon
Dan Thurmon
November 22, 2022
The "meaning of life" isn't an unattainable question. It's an answer you bring to your everyday circumstances. This week's ...
Undergoing Adversity
Dan Thurmon
Dan Thurmon
November 15, 2022
Having difficulty overcoming adversity? This week's video explains what you may be missing and offers a different ...
Give and Take
Dan Thurmon
Dan Thurmon
November 08, 2022
To fully experience the flow of growth, you must seize both opportunities to give and take. This week's video will help you ...
Meaning Matters
The "meaning of life" isn't an unattainable question. It's an answer you bring to your everyday circumstances. This week's video provides three practical ways to enhance the meaning you experience and contribute. WATCH THE VIDEO. READ THE TRANSCRIPT. Do you want to be more successful, influential, and fulfilled? Well, it's less a question of wh...
Read More
Undergoing Adversity
Having difficulty overcoming adversity? This week's video explains what you may be missing and offers a different approach to dealing with challenges. WATCH THE VIDEO. READ THE TRANSCRIPT. How do you overcome adversity? Great question this week from Gregg, which we'll answer from Scottsdale, Arizona. When it comes to overcoming adversity, here'...
Read More
Give and Take
To fully experience the flow of growth, you must seize both opportunities to give and take. This week's video will help you contribute more of what's needed and take advantage of what's available so you can further your success and influence. WATCH THE VIDEO. READ THE TRANSCRIPT. Life is all about give and take and knowing how and when to do wh...
Read More
The Cost of Attention
There is always so much to do and think about. But have you considered the true cost of your attention? This week's video will help you recalibrate its value and spend attention more wisely. WATCH THE VIDEO. READ THE TRANSCRIPT. What are you focused on? And what is the cost of that attention? Basic economics tells us everything has an opportuni...
Read More
Claim Your Nature
Are you regularly looking to nature to gain insights and inspiration? This week's video will help you find deep lessons, useful answers, and more appreciation and beauty in the world around you. WATCH THE VIDEO. READ THE TRANSCRIPT. If you're looking for more peace or deeper insight, it may be closer than you think. I'm in Los Angeles this week...
Read More
False Positives
When can your positive intentions ring false, cause harm, and backfire? This week's video will alert you to "false positives" that may prevent growth or discourage those you care about. WATCH THE VIDEO. READ THE TRANSCRIPT. Do you understand how sometimes the upside can be harmful? Today, let's eliminate false positives. When you're personally ...
Read More
Raise Your Lows
We all have high and low moments. But do you have a strategy to lessen the impact and duration of your lows? This week's video will help you keep going, keep growing, and get more out of life. WATCH THE VIDEO. READ THE TRANSCRIPT. If you want to feel better more often, it's time to learn to raise the lows. People often ask me, how do you stay s...
Read More
Positive Breakdown
When does a breakdown work to your advantage? This week's video will help you create positive breakdowns that will propel you toward growth and accomplishment. WATCH THE VIDEO. READ THE TRANSCRIPT. If you're experiencing a breakdown in ability or understanding, then a positive breakdown may be your solution. This week we’re Off Balance On Purp...
Read More
Leg Day
If you want to remain active for many years, enjoying mobility and a highly functioning brain, find some way to make every day a "leg day." This weeks' video will inspire you to get up, get moving, and stretch your mind and body. WATCH THE VIDEO. READ THE TRANSCRIPT. Today I have an important health tip for you. If you want to stay active, impr...
Read More
Where There's Smoke
As the impact of California's largest wildfire continues to expand, learn how "smoke" signals the nature of your surrounding circumstances, others' behaviors, and the expanded reach of your words and actions. WATCH THE VIDEO. READ THE TRANSCRIPT. I'm in Tahoe City, where the sights are beautiful, but the air is smoky. And as you know, when ther...
Read More