There are three critical levels to great cultures:
1. MacroCulture - leaders who are "more interested than interesting," always painting a compelling vision, set the right strategy with the right people and are the ambassadors of the future.
2. MicroCulture - local team members who create the right outcomes and determine the success of key initiatives and strategy. Members feel a charge to "create positive and personal energy in one another," that is driven by quality relationships built on trust and pressure to achieve.
3. BridgeCulture - the managers who are always "connecting people to purpose," and creating a "line-of-sight" to how every person/role creates value through attracting and keeping customers (the only way organizations can build growth).
Top cultures from big to small (Google, Zappos, and Nordstrom to the local grocery store, restaurant or coffee shop) have some key characteristics in common.
Some are:
-Specific about the practices, rituals and even "weirdness’s" that distinguish their culture
-Have sticky values like "paranoid collaboration," "bad news fast," "fearless," etc.
-Examine and move from excellence, when you study average, you get average
-Know precisely their "religion" and their "science"
-Move decisions as close to the action as possible
-Everyone sees how what they do both attracts and keeps customers