Premiere Exclusive
Scott Wozniak
Customer Experience & Employee Experience Expert, Former Pastor, Former Leader at the Chick-fil-A Support Center
Featured Topics
Fee Range
Please contact us for pricingTravels From
Atlanta, GA
Scott Wozniak
Biography
Scott Wozniak is a former leader at the Chick-fil-A Support Center, a trusted advisor to leaders of some of the best brands of our time, from Disney to Starbucks to Crumbl–plus a lot of business-to-business companies that are famous in their industry.
Most leaders feel like they have to choose between growth and excellence, between productivity and peace. Scott drew on his insider experiences with the best in the world and created a framework that delivers fast growth AND operational excellence, whether you’re building your company or your life.
However, all of this leadership development and training on premium experiences began with failure and frustration. Scott started as a Youth Pastor, then became a leader at Christian camp (Kanakuk), worked at Focus on the Family doing national tours that filled stadiums, served as an associate pastor then planted a church as the Senior Pastor. During these years, he worked for some great leaders—and some leaders who loved God but didn’t know how run an organization.
These painful lessons launched Scott on a journey of discovery to determine how to lead well. Along the way, Scott earned a Business Masters in Organizational Leadership from Regent University, hired a leadership coach and began reading hundreds of books per year. Eventually he became the head of an international leadership coaching firm.
However, God wasn’t done with making surprising changes to Scott’s path. During high school, Scott became friends with the Cathy family who owns Chick-fil-A. Years later, seeing the work Scott was doing in leadership and strategy, they invited him to join the staff of the Chick-fil-A Support Center for a unique job. He worked directly with the executive team, though he didn’t run a department. Half of his time he spent traveling the world, going inside the best companies and learning how they operated and the other half of his job was turning those ideas into upgrades for their customer experience and operations.
Despite loving his job, he felt called by God to take a leap of faith and leave Chick-fil-A to help other leaders grow (and the first company to hire him was Chick-fil-A). Scott is known for high-energy, quick-witted, practical presentations. He and his team work all over the world, helping people build the systems that produce hundred-fold fruitfulness.
Some have asked why he left the ministry. His answer is that he hasn’t. His ministry is to pour into leaders and help them learn the skills that allow them to accomplish their mission.
Scott and his wife live in Atlanta and have four children. He still reads hundreds of books a year, is being mentored by world famous leaders, works inside many global ministries--and he is learning more now than when he started!
Scott Wozniak
Featured Video
Current: 2025 Speaker Reel
Time 02:44
Scott Wozniak
Featured Keynote Programs
Vision and Passion Aren’t Enough to Lead Your Ministry
Fruitfulness Requires Skill and Strategy, too.
You can care deeply, but still not see great impact. Leading well requires more than purity of heart and diligence of hand.
I would know. Over several years in multiple non-profits, I worked for leaders who had the right heart but not the right skills. And I was one of them, too. Despite our best efforts, we ran those ministries into the ground.
That pain led me to learn. At first, it was just working with ministry leaders, but eventually, through a unique job at the Chick-fil-A Support Center, God also gave me insider access to some of the greatest organizations of our time, including Disney World, Starbucks, Crumbl and Chick-fil-A. It has been super fun and super challenging. And along the way I discovered that the great organizations all have the same core “engine.”
The secret is NOT to try harder or care more. If you want a better outcome, you have to build a better engine.
This presentation is full of tactical tools and insider stories, revealing what the most fruitful actually do–and how you can do it, too. Many of these stories have never been told before Scott shared them. Many of these methods happened behind the scenes, hidden from outsiders. Some are emotional. Some are hilarious. All of the stories explain a specific method that you can use.
In this high-energy, quick-witted and practical talk, audiences will learn…
● Most leaders think they have member insight, when they really have member data.
● Inconsistent excellence earns the same trust as consistent failure—and trust is the first critical factor in all relationships of impact.
● The words you use have a big impact on your team and your people.
● To get your people to spread the word, learn that people don’t tell facts, they don’t tell feelings, they tell stories.
You don’t have to spend time and money guessing. You can build an engine that creates impact all day, every day.
Why Your People Don’t Care About Your Perks (And What They Do Care About)
The Employee Experience Engine
It doesn’t matter how important your mission is if you can’t get your people to show up and give it their best. And if you can figure that out, you can change the world.
But employee engagement feels like a vague, squishy topic. How do some organizations do it year after year, decade after decade?
It’s not magic, it’s not luck, it’s an engine.
Scott Wozniak has spent 20+ years working inside some of the greatest organizations of our time, including Disney World, Starbucks, Crumbl and Chick-fil-A—plus some of the largest non-profits in the world. It has been super fun and super challenging. And along the way he discovered that the great organizations all have the same methods for engaging their employees.
This presentation is full of tactical tools and insider stories, revealing what the best actually do–and how you can do it, too. Many of these stories have never been told before Scott shared them. Many of these methods happened behind the scenes, hidden from outsiders. Some are emotional. Some are hilarious. All of the stories explain a specific method that you can use.
In this high-energy, quick-witted and practical talk, audiences will learn…
● Most leaders think they have employee insight, when they really have employee data.
● Until they trust you, nothing else matters.
● Real community emerges from a combination of five practices.
● Every person needs to be reminded how their work impacts the mission, even if indirectly.
What if your employees brought their full selves to work, gave the maximum, not the minimum, and stayed longer? What if you could create a culture you were proud of, with both high performance and high connection?
You don’t have to hope and guess. You can build an Employee Experience Engine that creates all-in employees every time. This “engine” has been battle tested with hourly employees, long-term leaders, and volunteers all over the world.
Don’t hope your people give their best to the mission. Build an engine that ensures your people are fully engaged.
Scott Wozniak
Featured Books
Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine
by Scott Wozniak
In Make Your Brand Legendary, Scott Wozniak provides the tools every company needs to create a legendary brand with raving fans.
Apple. Harley-Davidson. Chick-fil-A. Disney. When you see or hear these names, something in us lights up. Sure, we know their product and service offerings, but a huge number of consumers have a much deeper, more profound, and even emotional connection to these businesses. These aren’t just brands; they’re legendary brands. And they don’t just have satisfied customers; they create raving fans—true believers who will buy every product, who serve as brand evangelists, who even tattoo corporate logos on their bodies, and who will fight to defend the honor and reputation of these multibillion-dollar corporations.
Why? What turns otherwise reserved people into raving fans of a computer company or chicken sandwich chain? It’s not magic. It’s not a lucky product. And it’s not something reserved for consumer brands with luxury products. For twenty years Scott and his team have been working with leaders in a wide variety of industries, from manufacturing to professional service to enterprise software. No matter the industry, some companies have gone beyond delivering a good product to delivering a great customer experience.
In Make Your Brand Legendary, Scott Wozniak leverages his decades of brand-building experience within some of America’s most-loved companies to show you how to create world-class customer experience. After years of battle-tested work, Scott realized that there was a set of systems that all the great brands used to create raving fans. He captured these practices in an engine diagram, a simple tool to help leaders become legends. If you use this approach, you can build a Customer Experience Engine that will create those same kinds of raving fans that always seem to dominate dinner-party conversations and water-cooler chats. Only this time, they’ll be talking about your business.
How to Fail as a Leader: A fast-paced fable about leaders who totally biff strategy and execution but learn enough to win in the end
by Scott Wozniak
"Scott is a great storyteller! How to Fail as a Leader is not only a great story about leadership but entertaining as well. It's not often when you have fun reading a book and get to learn important lessons about leading at the same time."
--Howard Behar, President Starbucks International, Retired
THE BOOK
This is not your typical leadership fable. The leadership principles and practices have been tested in some of the biggest and best organizations in the world, from giant global companies to Silicon Valley-funded tech start-ups to international non-profits. But that’s not the really different part. (There are other leadership best-sellers who have a deep foundation.) The first real difference is that the action in this fable takes place in a fictional medieval kingdom, because everything is more fun with swords and horses. Second, the action of the story is real action, not an increase in stock price or a drop in employee morale. There are mysteries, ambushes and, of course, sword fights. Third, there isn’t a mentor who makes it easy for our heroes by scribbling on a napkin the three steps to great leadership. These two leaders have to figure out leadership while things go from bad to worse. And they don’t agree on what leading well means. So they learn their lessons the way a lot of us do: the hard way.
THE STORY
Once upon a time, two new leaders were determined to prove they had what it took to be a good leader. Then they discovered that leading well is harder than they thought, especially when your co-leader is wrong about what it means to lead well. And that was before they got ambushed. Not metaphorically. Ambush, as in surprise attack from an enemy army. That’s because this story happens in a fictional medieval kingdom and these two leaders are the military commanders of what was supposed to be a sleepy little fort.
Addoc, the new fort commander, believes that great leaders motivate people to pursue a grand vision; leadership is about relationships. But Eldin, his second in command, believes that actions speak louder than words; leadership is about getting great results. They both have a chance to test their leadership approach. And they both fail. But they also both learn a lot.
The story is exciting all by itself. But there are deep insights and practical tips woven into each chapter. This is book is a case study on leadership, so to speak, with swords. There are also short debrief sections at the end of each chapter, to shine a light on what just happened, along with optional discussion questions for small groups who want to read though this book together.
In essence, this is an adventure novel fused with a leadership book that has group study elements sprinkled on top. If you want to take your leadership to the next level and enjoy an adventure story at the same time then this might be the most fun personal development book you’ve ever read.
After all, who says learning about leadership has to be boring?
The Cornerstone PATH: A business fable about saving your project and your career
by Scott Wozniak
“Wes, I’m doing this for your own good. Certainty is the name of the game right now.”
“Dirk, with all due respect, we don’t need certainty. We need to do something new. Now.”
Wes knew that his idea was worth trying. But he also knew stepping over this line in the sand would be a huge risk. Dirk would have Wes’ head on a pike when he found out. And that was if the app was successful. He didn’t even want to think about what might happen if it didn’t come together—and quickly.
Having a good idea isn’t enough. Every great idea eventually degenerates into hard work. But how do you lead from the middle? How do you do something that has real impact when you have limits on your money, time and even your authority?
You follow the Cornerstone PATH.
The Cornerstone PATH is an execution methodology. It’s about getting things done. As much as we might hate to admit it, every great idea eventually degenerates into hard work. Great ideas are hard to come by, and executing them successfully can be even harder still. And it’s getting harder every year. The solution isn’t merely to work harder. Activity doesn’t automatically lead to accomplishment.
Our organizations are getting bigger and more complex. Our technology is getting more complex. Our customers are more savvy and skeptical than ever. And our teams are more diverse and decentralized than ever. Thanks to the Internet, it’s not uncommon for even small companies to have employees, contractors, and customers scattered around the world. We even offer more complex products and services, bundling hardware, intellectual property, and human services.
Executing big projects is getting exponentially harder year after year. But it can be done. Based on the lessons learned from executing many highly complicated, technical projects, the Cornerstone PATH steers project owners like you around the pitfalls that even the smart leaders fall into, getting you to your goal faster and without collateral damage.
If you have a good idea for a big, complex project, and you have to execute on time and on budget, the Cornerstone PATH will lead you there.
How Do You Choose the BEST Speaker for Your Event?
We’ve had 30 years and 40,000 events to perfect the process—and we’ll do it for free.
