Auntie Anne Beiler | Founder of Auntie Anne's Pretzels

Auntie Anne Beiler

Founder of Auntie Anne's Pretzels

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Auntie Anne Beiler

Born and raised in the Amish-Mennonite community of Lancaster County, Pennsylvania, Anne Beiler grew up surrounded by faith and family. During these years, important life lessons were permanently weaved into the fabric of her life. She attended traditional Amish school until the 8th grade and eventually met and married her teenage crush – Jonas Beiler.

Jonas and Anne’s peaceful life as newlyweds and young parents went into a tailspin after the death of their 19-month-old daughter, Angela Joy, who died tragically in a farming accident in 1975. Anne, in her mid-20s at the time, found herself descending into a world of darkness and depression, and eventually on the brink of suicide. Despite being a faithful churchgoer, she didn’t feel she could share her pain with friends or family members. She became silent and lost her voice.
Jonas and Anne drifted apart. They didn’t know how to talk about the deep pain they were both experiencing. Instead, they remained silent partners who simply lived together and went through the motions of family life.

Anne sought counsel from her pastor, who used the vulnerability of her grief to manipulate and abuse her for more than six years. This abuse of spiritual power propelled Anne into intense pain, blame, and shame that she thought would kill her.

After confessing all of this to her husband, Jonas and Anne sought counseling and began a journey towards healing. The Beiler’s reconciled as God restored their marriage. Through the repair of their own marriage, Jonas found himself wanting to help others that were suffering from the same despair and hopelessness. He had a vision of offering free counseling services to their community.

To support Jonas’ vision to help others, Anne bought a concession stand in 1988 at a busy farmers’ market in Downingtown, Pennsylvania. Their soft pretzels were a hit and Auntie Anne’s® was born.
Out of her pain came a purpose to help others. As Anne grew Auntie Anne’s into the world’s largest pretzel franchise, she continued to deal with depression and defeat. She felt the secrets she kept inside of her were keeping her in darkness, and she desperately wanted to find freedom and healing.

So, she began to confess. She shared her story publically – the good, the bad, and the ugly – and something amazing happened. She felt lighter. She started to feel freedom. Anne continued to share her story whenever she could, and as she did, she was able to work through all the issues that tormented her – guilt, shame, pain, anger, depression, and the list goes on.

Anne discovered a new view of confession and a new passion to help other women experience the same freedom she does.

In 2005, Anne sold Auntie Anne’s to speak to audiences on leadership, purpose, and the power of confession.

Auntie Anne Beiler
Featured Videos

Current: TEDx: Overcoming Pain, Blame & Shame

Time 15:31

More Videos From Auntie Anne Beiler

TEDx: Overcoming Pain, Blame & Shame
Time 15:31
Going on Faith Conference
Time 26:04
Auntie Anne's - A Business Miracle
Time 27:06
Liberty University Convocation
Time 33:33

Auntie Anne Beiler
Featured Keynote Programs

A New View of Confession

Anne Beiler has discovered a new view of confession that is rooted in grace, not guilt. Freedom, not fear. In this talk, Anne speaks about the power that comes from breaking our silence, sharing our past with one another, and living a lifestyle of confession. Throughout this inspiring and engaging talk, Anne shares candidly and authentically about her own past, which is tainted with the loss of a child, sexual abuse, and many years of pain, blame, and shame. It was only when she began opening up about her secrets that she found freedom, forgiveness, and a purpose greater than herself. Anne’s message will encourage the audience to find their voice and set themselves free from the darkness in their own lives.

Twist of Faith

In this talk, Anne shares her inspiring story about going from an 8th-grade Amish education to founding Auntie Anne’s, Inc., the world’s largest mall-based pretzel franchise. Most people know her as Auntie Anne but the journey to opening the first store was forged with years of despair, depression, and defeat. From the death of her young daughter and surviving abuse to the rigors of building a successful business while struggling with depression, Anne offers a deeply personal view of her life.

The Secret Ingredient
That will transform your business and your life.

The world is fascinated with secret ingredients. Whether it be the unknown contents of a recipe passed down for generations, or the principals behind a successful franchise. In The Secret Ingredient, Anne shares how she came from having very little education, capital, or business plan to owning the world’s largest, mall based, international pretzel franchise. Learn how Anne applied her upbringing to create the vision for Auntie Anne’s Inc. using the acronym L.I.G.H.T. Her focus is to Lead by example, Invest in employees, Give freely, Honor God, and Treat all business contacts with integrity. Anne will take you on her journey of facing insurmountable odds, charting unknown territories, and how the principals behind L.I.G.H.T. became her mode of operation.

Auntie Anne Beiler
Featured Books

The Secret Lies Withinby Auntie Anne Beiler

The Secret Lies Within

by Auntie Anne Beiler
The Secret Lies Within in an inside-out look at the trauma and pain so many people experience in this lifetime and how breaking the silence is the first step to freedom.

Many people experience trauma or pain and keep it to themselves, letting it become a secret that holds them captive. They live with pain, blame, and shame, unsure of what to do or how to break free. The secrets grow, causing people to become increasingly silent while they hope and pray for better days, struggling to believe they will ever come.

The Secret Lies Within is an honest, vulnerable, and courageous narrative about nearly losing everything, breaking the silence of secrets, and finding purpose in pain. Auntie Anne Beiler, founder of the international franchise Auntie Anne's pretzels, shares her journey through the loss of a child, sexual abuse, and the resulting trauma that haunted her for years, reminding readers they are not alone in their pain. Anne weaves brief stories of other brave individuals throughout her own and presents a picture of hope for those who have experienced trauma. Those with deep secrets of their own are encouraged to break their silence and are shown the power to overcome through confession and reach a whole new level of freedom.

Come to the Tableby Auntie Anne Beiler

Come to the Table

by Auntie Anne Beiler
Twist of Faithby Auntie Anne Beiler

Twist of Faith

by Auntie Anne Beiler

The secret ingredient is love.

It was a short distance from Anne Beiler's little town in the heart of Mennonite country to her humble farmer's stand that would become the first Auntie Anne's Pretzel store. But it was a long life journey for Anne to get there. Twist of Faith is more than the inspiring story of building a successful business; it's a personal journey of faith and forgiveness.

From the death of her young daughter to surviving the rigors of building a successful business to struggles with depression, Anne offers a deeply personal view of her life. She says, If you knew my life and understood where I came from, you would agree that Auntie Anne's, Inc. is a modern day business miracle.

Twist of Faith is an inspiring look at the life of a woman who went from an 8th-grade Amish education to founding Auntie Anne's, Inc., the world's largest mall-based pretzel franchise.

Auntie Anne Beiler
Featured Reviews

Auntie Anne Beiler
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