Auntie Anne Beiler

Many people experience trauma or pain and keep it to themselves, letting it become a secret that holds them captive. They live with pain, blame, and shame, unsure of what to do or how to break free. The secrets grow, causing people to become increasingly silent while they hope and pray for better days, struggling to believe they will ever come.

The Secret Lies Within is an honest, vulnerable, and courageous narrative about nearly losing everything, breaking the silence of secrets, and finding purpose in pain. Auntie Anne Beiler, founder of the international franchise Auntie Anne's pretzels, shares her journey through the loss of a child, sexual abuse, and the resulting trauma that haunted her for years, reminding readers they are not alone in their pain. Anne weaves brief stories of other brave individuals throughout her own and presents a picture of hope for those who have experienced trauma. Those with deep secrets of their own are encouraged to break their silence and are shown the power to overcome through confession and reach a whole new level of freedom.

One hundred recipes from Anne's Amish-Mennonite childhood in Lancaster County, alongside favorite dishes from friends and family. Breads, pies, cookies, entrees, and Amish standards like Shoo Fly Pie, Sand Tarts, and Meadow Tea — plus full-color photography and rare photos from Anne's early years on the farm. Long before she rolled her first pretzel, Anne was baking beside her mother in a family of nine, and her parents always made room for one more at the table. That conviction — that the table is an invitation — runs through the whole book.

Overcome and Lead recounts the powerful stories and essential lessons learned from Anne Beiler's time as the founder of Auntie Anne's(R), the world's largest pretzel franchise. As a former Amish girl with an eighth-grade education, Anne had many obstacles to overcome as she transformed into one of the first female founders of an international franchise-the greatest obstacle, however, was herself.

With no capital, no formal education, and no business plan, Anne launched Auntie Anne's Pretzels after a series of tragic life events left her broken, traumatized, and in a deep depression. As Anne and her team grew the company, she also grew herself personally and professionally. Join Anne as she takes you on a journey from feeling overwhelmed and inadequate to being an empowered and confident leader.

If you want to make a difference in your area of influence, this story is for you. It is for those of you currently leading people-whether at work, home, or in your community and for those aspiring to lead someday. Building Auntie Anne's was a journey that required Anne to bring her whole self-both the gifts and the broken bits-to build something bigger than she ever imagined. Overcome and Lead will help you to do the same.

A storybook biography which spotlights the life of an Amish-Mennonite girl who later becomes the queen of pretzel franchising.

The secret ingredient is love.

It was a short distance from Anne Beiler's little town in the heart of Mennonite country to her humble farmer's stand that would become the first Auntie Anne's Pretzel store. But it was a long life journey for Anne to get there. Twist of Faith is more than the inspiring story of building a successful business; it's a personal journey of faith and forgiveness.

From the death of her young daughter to surviving the rigors of building a successful business to struggles with depression, Anne offers a deeply personal view of her life. She says, If you knew my life and understood where I came from, you would agree that Auntie Anne's, Inc. is a modern day business miracle.

Twist of Faith is an inspiring look at the life of a woman who went from an 8th-grade Amish education to founding Auntie Anne's, Inc., the world's largest mall-based pretzel franchise.