Caitlin Crosby, named among Oprah’s SuperSoul100 list of visionaries elevating humanity, is the Founder & CEO of The Giving Keys, a give-back Pay It Forward jewelry and lifestyle company, 2x Best Selling Author, as well as a speaker, (a 2x TEDx, Stanford, United States Institute of Peace in DC) former singer-songwriter and actress. The Giving Keys pay-it-forward model has prompted over 3 million customers to pass on their key and its encouraging word on to someone who needs it more, starting a world-wide movement. Caitlin was a pioneer in the woman owned, Social Enterprise space, launching The Giving Keys 15 years ago, and have employed over 150 people who were transitioning out of homelessness. Caitlin has been featured in Forbes, Kenneth Cole’s Courageous Class, Gap and Levi’s campaigns, The Today Show, People Magazine, Elle, Teen Vogue, The View, Harpers Bazaar, Create & Cultivate 100, Oprah’s O Magazine, and more. Caitlin lives with her two children Brave and Love in Los Angeles, and you can connect with her on Instagram @caitlincrosby and @thegivingkeys.
Caitlin discusses how she founded The Giving Keys and teaches the audience how to grow a give back brand.
Caitlin Crosby and Brie Larson founded Love Your Flawz to give visitors the chance to celebrate their flaws instead of comparing themselves to the unfair standards of beauty set by the media and others. They say, “We all have insecurities about our imperfections, but we wanted to shift our perspectives from hating our flawz, to owning and loving them. This body is the only one you're going to have here on earth, so we may as well learn to embrace it... honor it... treat it with kindness and care. You're the only YOU that will ever exist, so we need to learn how to love ourselves now and not waste any more time! Love Your Flawz exists to remind you that you're not alone in this struggle. But with laughter and grace, we will overcome this together.”
How you can pull from your unique story to start a business /non-profit /movement. Beware that consumers can sense if you don’t authentically believe in the cause. You’re heart has to genuinely break for the injustice.
Facing our greatest fears and realizing we have what it takes to overcome life’s greatest /most painful curve balls. We turn these new hurdles, our new story, into our legacy.