Brittany Hodak

AI is already transforming the way companies interact with their customers and closing the gaps between industry titans and ambitious upstarts. It’s not a matter of if your customers’ expectations will demand more generative AI solutions, but when and how.

84% of customers say the experience a company provides is as important as the products and services it sells. And, because 80% of customers are more likely to make a purchase when their experience is personalized, using AI to personalize and optimize experiences at scale is no longer a nice-to-have — it’s imperative.

In this interactive and eye-opening keynote, Brittany sheds light on how AI will (and won’t) fundamentally transform customer experience over the next decade.

This keynote is packed with examples of the good, the bad, and the ugly sides of companies using AI for CX. Attendees will learn about AI that is currently enabling hyper-personalized customer interactions, automating routine tasks, anticipating customer needs with predictive analytics, and much more. They will leave with a much better understanding of generative AI and a list of action items for implementing or upleveling AI across key points in their customers’ and employees’ journeys.

We're living in an Experience Economy. Customer experience, or CX, is the new battlefield for winning — and keeping — customers. According to a recent study by Gartner, CX drives over two-thirds of customer loyalty. That’s more than brand and price combined.
Customer apathy is one of the biggest threats to business today. Whether they realize it or not, every member of your organization is a member of the Experience Department. Everyone has the power to create superfans: loyal, enthusiastic customer advocates. In this program, author and keynote speaker Brittany Hodak teaches them how.
She shares her memorable, five-part framework that aligns audience members around the actionable steps businesses must take to turn customers into superfans. Go from commodity provider to category of one in the minds of your prospects in customers.
Speech Takeaways:
After hearing Brittany’s entertaining and compelling speech, your audience will:
Look for opportunities to Create Superfans in every customer and colleague interaction
Internalize the importance of the Experience Economy and what it means for the future of business
Adopt a results-oriented attitude to exceeding customer expectations
Actively seek out new opportunities to vanquish customer apathy
Understand why the best marketing doesn’t cost anything
Prioritize long term customer relationships over short-term metrics and goals