Brittany Hodak

Brittany Hodak is an award-winning entrepreneur, author, and speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has written hundreds of articles for Forbes, Adweek, Success, and other top publications; she has appeared on programs on NBC, CBS, ABC, and CNN; and she has worked with some of the world's biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. Entrepreneur magazine calls her "the expert at creating loyal fans for your brand." Brittany's debut book, Creating Superfans, will be in stores in January 2023.

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Creating Superfans
How to Turn Customers into Enthusiastic Advocates

We're living in an Experience Economy. Customer experience, or CX, is the new battlefield for winning — and keeping — customers. According to a recent study by Gartner, CX drives over two-thirds of customer loyalty. That’s more than brand and price combined.
Customer apathy is one of the biggest threats to business today. Whether they realize it or not, every member of your organization is a member of the Experience Department. Everyone has the power to create superfans: loyal, enthusiastic customer advocates. In this program, author and keynote speaker Brittany Hodak teaches them how.
She shares her memorable, five-part framework that aligns audience members around the actionable steps businesses must take to turn customers into superfans. Go from commodity provider to category of one in the minds of your prospects in customers.
Speech Takeaways:
After hearing Brittany’s entertaining and compelling speech, your audience will:
Look for opportunities to Create Superfans in every customer and colleague interaction
Internalize the importance of the Experience Economy and what it means for the future of business
Adopt a results-oriented attitude to exceeding customer expectations
Actively seek out new opportunities to vanquish customer apathy
Understand why the best marketing doesn’t cost anything
Prioritize long term customer relationships over short-term metrics and goals

Brittany Hodak
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Brittany Hodak

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