Bert Jacobs | Co-Founder and Chief Executive Optimist of "Life is Good"

Bert Jacobs

Co-Founder and Chief Executive Optimist of "Life is Good"

Bert Jacobs
Featured Keynote Programs

Optimism Can Take You Anywhere

Bert Jacobs is co-founder and Chief Executive Optimist of The Life is good Company. A privately held business based in Boston, MA, Life is good® spreads positive vibes through its colorful collection of apparel and accessories and through its social mission to help kids overcome poverty, violence and illness. Bert combines innovative business lessons, humor, and inspired story-telling to weave the compelling story of how he and his brother John, with a combined sum of just $78 in the bank, launched a business that now sells products in over 4,500 retailers nationwide.

Life is good attracts a rapidly growing community of optimists, including over 1.2 followers on Facebook, by forging meaningful, emotional connections. Fusing the interests of children facing life-threatening challenges with the interests of its business at every touch-point, Life is good also presents a powerful and inspiring model for seamlessly integrating a for-profit and a non-profit.

Bert's innovative lessons on branding, leadership and corporate social responsibility apply to organizations of all sizes, and his inspiring story will help you see how optimism can truly take you anywhere.

What For-Profits can Learn from Nonprofits

The smartest capitalists of today and in the future will integrate social work into their businesses–their customers demand it. Doing so draws out a deeper purpose in corporate work and strengthens organizations. Bert explains the benefits of philanthropizing for-profit organizations and guides audiences through the process: from integrating charity into the sales process, to marketing the message, to cultivating a genuine culture of social good in the workplace. Bert has lived and breathed “giving” at every stage of Life is Good’s growth, making his ideas and experiences relevant to audiences of any size.

Harnessing the Power of Optimism to Innovate and Thrive in Times of Change

Now more than ever, business leaders foresee significant change ahead for their companies. 71% of CEO’s expect the next 3 years to be more critical for their industry than the last 50 years combined. Jacobs’s presentation helps companies harness the power of optimism by creating a “yes, and” culture focused on seeing opportunities and building a brand that will stand the test of time.

The Secret to Building (and Keeping) Your Audience

Life is Good’s core message of optimism and resilience was inspired largely by its customers who, over the years, have shared hundreds of personal stories about how optimism has helped them in times of great adversity. As a result, the positive lifestyle brand has gathered a passionately loyal customer base–after all, they helped build it. From the company’s inception–starting with Jake, the smiley-faced Life is Good mascot–the Jacobs brothers have incorporated community feedback into the creation of their brand, and still continue to do so today. In this presentation, Jacobs shares lessons on co-creating with your community to build loyalty, relevance, and a deeply personal connection with your audience.

Optimism from the Inside Out
Growing a Positive Company Culture

Creating a positive customer experience begins first with creating a positive employee experience. Simply stated, happy employees make happy customers. Rallying customers behind your brand’s mission (and product) begins within the walls of your organization. In this presentation, Jacobs shares his experiences developing Life is Good from its humble beginnings–operating out of a van and selling on the streets of Boston–to the iconic lifestyle brand that now employees over 200 brand champions who truly believe in the power of optimism. Drawing on lessons of gratitude, openness, and compassion–which are vital to Life is Good’s company culture–this presentation will help employees discover their own sense of optimism by uncovering a deeper meaning to the work they do. Through simple mindset shifts, Jacobs will teach you how to grow a company culture that creates a positive experience for your employees, your customers, and beyond.

Life is Good – the Power of Optimism

In this heartwarming, funny, and refreshingly human keynote, Bert tells the story of how the $150 million lifestyle brand Life is Good came to be—mistakes, missteps, and all, including an unlikely and humble beginning. Bert’s story will leave audiences with the tools they need to develop an optimistic mindset that leads to success, along with tips on building a vibrant community and brand that will stand the test of time. Get ready to laugh, and maybe cry (have tissues on standby), but most of all, be ready to uncover a deeper purpose in both business and in life. Your audience will leave united, connected, and ready to spread the power of optimism.

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Bert Jacobs

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