Andy was crisp, concise, and to the point about marketing in the new economy. He had clear examples and ready anecdotes that illustrated the key ideas, and the audience left motivated and enthused! Everyone enjoyed his humor and insight.
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Featured Keynote Programs
Word of Mouth Marketing
5 Simple Steps
You've heard the talk, you've heard the hype -- word of mouth marketing is the next big thing. But what exactly should you do to create a word of mouth marketing campaign for your company? Learn specific strategies to engage with consumers and generate positive word of mouth about your brand. Learn the 5 steps to starting an impactful, effective, sales-driving campaign. We're going to get specific here: Who to hire, where to start, and how to make it successful.
• Finding the right people to talk about you (influencers and evangelists)
• Giving them something to talk about (viral email, samples, buzz, and more)
• Creating tools to make it easier for them to talk to each other (blogs, discussions, tell-a-friend forms)
• Participating in the conversation
• Tracking and measuring results
Ethics in Word of Mouth Marketing
When your company participates in blogs, message boards, and MySpace, there are specific ethical rules you need to understand to stay out of trouble. Andy will give you the understanding and guidance you need to ensure that your word of mouth programs are always honest, that your brand is protected, and that your company is never embarrassed.
Consumers in Control
Word of mouth marketing is becoming the most important, most effective, and most ethical way to promote your company. The rise in consumer control of the media, blogs, and social networks is changing advertising forever. Andy will talk about how this phenomenon has happened -- and what we all need to do to keep it happening. Learn how to make word of mouth part of your corporate philosophy and how to do it the right way. Become part of the movement and evangelize honest word of mouth. We all win when businesses learn that they make more money by earning the respect and recommendation of their customers.
Your dynamic presentation gave us tons of new ideas that will indeed help us take the next step to a new level of internet marketing. Thank for being our guest and our inspiration.
Andy provides inspirational and actionable marketing advice for our community. We've had him back 3 times and his classes always fill up!
Andy speaks with a vision, passion, and commitment that is rarely seen.
The best speaker we've ever hired. Andy can single-handedly make an event. He's one of the most provocative & entertaining speakers you will ever come across. Your audience will love him & the results of your satisfaction surveys will never look so good.