Alan Stein Jr | Performance Coach, Consultant and Author

Alan Stein Jr

Performance Coach, Consultant and Author

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MD, Baltimore

Alan Stein Jr
Biography

Alan Stein, Jr. teaches proven strategies to improve organizational performance, create effective leadership, increase team cohesion and collaboration, and develop winning mindsets, rituals, and routines.

In his corporate keynote programs and workshops, Alan shares real-world lessons, illustrated by powerful stories, so that every audience can immediately put new ideas into action. He has a passion for helping organizations create high-performance cultures, and his clients include American Express, Pepsi, Under Armour, Starbucks, Charles Schwab, Orangetheory Fitness, and numerous college athletic programs such as Penn State Football and UConn Men’s Basketball.

An acclaimed basketball performance coach, Alan spent 15 years working with the highest-performing athletes on the planet (including NBA superstars Kevin Durant, Stephen Curry, and Kobe Bryant). He transfers that knowledge to reveal how leaders and teams can utilize the same approaches in business that elite athletes use to perform at a world-class level.

The strategies from Alan’s books, Raise Your Game and Sustain Your Game, are implemented by corporate teams and sports teams around the country. His inspirational words are featured on a 12-foot mural outside the Penn State Football Training Center, so that players run past it on the way to practice every day.

Alan Stein Jr
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Speaking Preview Video for Alan Stein, Jr.
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Why Every Leader and Every Team Needs a Next Play Mentality in 2026
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Raising Your Game
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Alan Stein Jr
Featured Keynote Programs

Next Play
How to Focus on What Matters Most and Improve Performance, Productivity, & Fulfillment

Featuring new, never-before-shared stories, stats, and actionable strategies, this program is ideal for any organization looking to develop an unstoppable Next Play Mindset and improve their team’s performance, productivity, and output – and stay relevant in a constantly changing world.

High performance is not complicated. Prepare during the unseen hours, work toward mastery of the fundamentals, and make discipline decisions consistently.

But what happens when you do those things and still fall short? When you do everything in your power and still come up empty, miss your goal, or lose the game?

How do you respond?

How do you bounce back?

How do you maintain optimism and confidence?

You develop a Next Play Mindset.

You lean into the fact that what just happened isn’t nearly as important as what is happening right now – your Next Play. 

This keynote is designed to show how reaching the top of your game doesn’t require more. It requires less but better. 

The Next Play Mindset is the ultimate guide for individuals and organizations who want to close the gap between where they are and where they want to be. 

(Oh, and the Next Play Mindset isn’t just a performance strategy – it’s a life strategy. One that helps you manage transitions, bounce back from adversity, stay centered, adapt quickly, reduce stress, and let go of resentment. )

Here are six ways the Next Play Mindset makes individuals and teams unstoppable:

1. Transition: Life is a series of transitions – some small, some massive. Whether you’re shifting from a tough meeting to a family dinner, or moving across the country to start a new chapter, a Next Play Mindset helps you let go of what’s behind you and fully invest in what’s ahead. You can’t control the past, but you can control how you show up now.

2. Resilience: Setbacks are inevitable, but suffering is optional. Resilience isn’t about avoiding adversity, it’s about responding to it with optimism and enthusiasm. Next Play means you acknowledge the stumble, learn from it, and move forward with renewed energy. You bounce back faster because you’re not stuck in a moment that already passed.

3. Being Present: Worry lives in the past and the future – peace lives in the now. The Next Play Mindset teaches you to leave the last moment behind (whether it was a win or a loss) and be fully engaged in the current one. That’s where performance, joy, and growth happen.

4. Adjustments: The best performers aren’t the most talented; they’re the most adaptable. Life throws curveballs. With a Next Play approach, you become a constant recalibrator – adjusting your mindset, your emotions, and your behavior to meet the moment as it is. That’s how you stay aligned and effective.

5. Lower Stress: Stress often comes from fighting what is. The Next Play Mindset encourages you to stop resisting reality and start responding to it. You don’t have to like every situation you’re in, but accepting it gives you the clarity and calm to take the next best step.

6. Forgiveness: Holding onto anger or bitterness is like dragging an anchor behind you – it slows everything down. Forgiveness isn’t about saying what happened was okay; it’s about deciding that your peace matters more than your pain. Next Play is the act of release. It frees you to move forward.


Here are three practical, actionable ways for individuals and teams to implement Next Play:

Short-Term Focus: When you get knocked off course – missed a shot, made a mistake, had a rough conversation – shift your focus from what just happened to what’s happening right now. That’s your power zone.

Long-Term Direction: Next Play isn’t only moment-to-moment, it’s about life’s big picture. Shift your focus from what was to what is. That’s how you start fresh, no matter how the last chapter ended.

Goal Navigation: Whether you crushed your goal or fell short, the question is the same: What now? Next Play keeps you from plateauing after success and from spiraling after failure. It’s your reset button for momentum.
 
A Next Play Mindset doesn’t mean forgetting the past. It means honoring it, learning from it, and then refusing to let it define you. 

In every area of life and business… the NEXT PLAY is always the most important one.
 

Raise Your Game

How to Maximize Your Individual Performance, Contribution, and Significance

The number one investment you can make is the investment in yourself. To achieve a greater level of success, you must be intentional in developing yourself mentally, physically, and emotionally. If you want more, you must become more. 

The key to raising your individual performance and expanding your contributions and significance lies in your ability to master these five fundamentals:

  1. Self-Awareness
  2. Passion
  3. Discipline
  4. Coachability
  5. Confidence 

This can only be achieved by closing Performance Gaps (the gap between what you know and what you do). In this powerful program, Alan teaches practical strategies to heighten self-awareness, create winning habits and routines, and improve productivity.

Regardless of title or tenure, attendees walk away with actionable steps to:

  • Align your habits with your core values and beliefs
  • Improve your Emotional Intelligence (EQ) and develop a true winner’s mindset 
  • Learn to be present in the moment
  • Earn confidence while maintaining humility 
  • Manage change and create a process for progress 

This program is ideal for the player looking to improve individual performance and/or contributions to the team (company-wide events, all-hands meetings, teams, employees, and/or entrepreneurs).

Raise Our Game

How to Increase Organizational Performance, Communication, and Cohesion

The highest-performing organizations find and attract; train and develop; empower and support; and push and praise great people. They emphasize professional and personal development.

Elite teams promote shared ownership, individual responsibility, and collective accountability by clearly establishing each team member’s role, creating buy-in and believe-in with their role, and rewarding those that star in their role.

The key to raising organizational performance and building a winning culture is a result of how well your teams master these five fundamentals:

  1. Belief
  2. Unselfishness 
  3. Role Clarity 
  4. Communication 
  5. Cohesion 

An organization’s leadership team has one primary job: to find out what each team member does well and best utilize that skill set for the team's benefit. They understand the power of  what drives you needs to be good for us, and what drives us needs to be good for you.” And they know that a motivated, happy, engaged team member directly affects other aspects of the business.

This program is a must-attend for any team that aspires to:

  • Want every team member to be consistently exceptional
  • Promote and emphasize the value of diversity, empathy, and inclusion
  • Eliminate entitlement, selfishness, and complacency
  • Improve the efficiency and effectiveness of communication
  • Develop competence and confidence through honest feedback

This program is ideal for the team looking to improve their organizational performance and culture. (company-wide events, all-hands meetings, teambuilding events, leaders, HR departments)

Raise Your Sales

Increase Sales Performance with the Mindsets, Habits, and Focus of World Class Performers

No matter what your sales system is or how rich your pipeline might be, if you’re not implementing the habits that elite performers use regularly, your ability to execute and close sales will always be limited. In other words… you (and your sales) will underperform.

Finding leads, qualifying leads, following up, and servicing clients depletes us of our two most precious resources – time and energy. Filled with stories, stats, and actionable steps, Alan will share how to maximize both time and energy, as well as teach strategies for what to control, what to let go, and how to trust the process. This program is critical for anyone who wants to improve his or her sales performance.

In this session, attendees will learn the most effective strategies to:

  • Shift your mindset from selling to solving 
  • Become a world-class active listener (telling is not selling)
  • Consistently create quality touches (sales is a high-contact game)
  • Learn to care more about the prospect than making the sale
  • Develop unparalleled relationships 

This program is ideal for sales teams and sales leaders looking to improve their sales performance. (annual sales meetings, sales training, sales leaders, sales representatives, sales support)

Alan Stein Jr
Featured Books

Sustain Your Gameby Alan Stein Jr

Sustain Your Game

by Alan Stein Jr

Build the mental fortitude necessary to stay on top of your game.

What makes the best the best? Ultimately the best are where they are because of the mindset, habits, and rituals they have--both in their respective "arenas," but also in private, during the unseen hours. Success isn't something that happens to you. It's something you attract and you create. Successful people do the little things better than everyone else because they know all the big things arise from them. The highest performers in all walks of life have taken full ownership. They got to where they are and have stayed there because they have chosen to establish, tweak and repeat positive habits. They understand that you can't be selective when it comes to excellence, that how we do anything is how we do everything.

Based on his years as a successful basketball performance coach--training superstars like Steph Curry, Kevin Durant, and Kobe Bryant--and a speaker and trainer to major companies like Pepsi and Amex, Alan Stein brings you the keys to lasting, unimaginable success. The secret? Return to the basics. They're simple, but they're not easy. But the truth is that more connected, productive, and influential leaders and teammates find long-lasting success not with big flashy changes, but with the accumulated of the little things.

Sustain Your Game teaches you how to bring your A game to every area of your life. With advice from top CEOs, journalists, social scientists, and more, you'll learn the framework for how to beat stress, stagnation, and burnout. Sustain Your Game will help you be the best in your arena, wherever that may be.

Raise Your Game: High-Performance Secrets from the Best of the Bestby Alan Stein Jr

Raise Your Game: High-Performance Secrets from the Best of the Best

by Alan Stein Jr

Performance coach Alan Stein Jr. shares the secret principles used by world-class performers that will help you improve your productivity and achieve higher levels of success.

High achievers are at the top of their game because of the discipline they have during the unseen hours. They have made a commitment to establish, tweak, and repeat positive habits in everything they do. Raise Your Game examines the top leaders in sports and business and proves that success is a result of the little things we do all the time.

The basic principles provided in Raise Your Game are simple, but not easy. We live in an instantly downloadable world that encourages us to skip steps. We are taught to chase what's hot, flashy and sexy and ignore what's basic. But the basics work. They always have and they always will.

Raise Your Game will inspire and empower you to commit to the fundamentals, create a winning mindset, and progress into new levels of success.

Alan Stein Jr
Featured Reviews

Frequently Asked Questions

Quick answers to some of the most common questions about booking Alan Stein Jr for your event.

How do I book Alan Stein Jr for my event?

Booking Alan Stein Jr with Premiere Speakers Bureau is a streamlined 4-step process:
  • Availability Check: Contact us with your event date and budget to verify if your desired speaker is available.
  • Hold Date: We place a temporary "hold" on the speaker's calendar while you finalize internal approval.
  • Contracting: We issue a contract outlining the fee, cancellation policy, and event expectations.
  • Logistics: Once signed, our event management team handles all travel booking, itinerary, and AV requirements.

Why should I partner with Premiere Speakers Bureau rather than contacting speakers directly?

Partnering with Premiere Speakers Bureau provides a comprehensive safety net for your event that direct booking cannot match. You get the same speaker for the same price, but with a dedicated team with over 30 years of event experience handling contracts, logistics, and are prepared for any emergency. We know what it takes to run an excellent event.

What makes Premiere Speakers Bureau unique compared to other agencies?

Premiere Speakers Bureau distinguishes itself by having over 30 years of experience while partnering with more than 35,000 events. PSB has also built a streamlined, fully online process that makes booking a speaker, handling travel and payments extremely easy for anyone looking to plan a speaker led event.

How does Premiere Speakers Bureau's 'Zero Cost Service' model work?

Premiere Speakers Bureau operates on a 'Zero Cost Service' model for event planners. Our services—including research, booking, and logistics—are always free to the client. The speaker covers our commission from their standard honorarium as payment for our role in marketing and managing their engagements.

How are speaker fees structured, and what is typically included?

A speaker's fee typically covers the keynote presentation, a pre-event planning call, and standard customization. Travel expenses are usually billed separately.

What are the standard policies for speaker travel and expenses?

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